Save over 6 hours of planning time with this complete, editable teaching resource for Cambridge IGCSE Business Studies (0450), fully aligned to the 2026 syllabus.
This Unit 3.1 Marketing, Competition and the Customer pack provides everything you need to teach the role of marketing, customer behaviour, market change, niche and mass marketing, and market segmentation. Professionally designed slides, real business examples, and exam-style questions make complex ideas clear and engaging for students.
What You Get
✓ Complete editable PowerPoint for Unit 3.1
✓ Ready-to-teach content with zero extra preparation
✓ Real business case studies on marketing and competition
✓ Curated video links to illustrate key concepts
✓ Exam-style questions for 2026 assessments
✓ Fully editable format for easy adaptation
This resource is continuously improved based on classroom testing and teacher feedback. Re-download anytime from your TES account to access the latest enhancements. Always free for existing customers.
Unit 3.1 Marketing, Competition and the Customer Coverage
✓ The role of marketing: identifying and satisfying customer needs, maintaining loyalty, building customer relationships
✓ Market changes: shifting spending patterns, customer needs, rising competition, business responses
✓ Concepts of niche marketing and mass marketing: benefits and limitations
✓ How and why segmentation is undertaken: demographic, socio-economic, location, gender; benefits and applications; justifying methods of segmentation
Perfect For
✓ Cambridge IGCSE Business teachers preparing students for 2026 exams
✓ International school educators
✓ Private tutors focusing on marketing and competition
Why Teachers Choose This Resource
✓ Written by experienced Cambridge educators
✓ Fully aligned with the 2026 syllabus
✓ Combines marketing theory with practical business applications
✓ Saves hours of planning time while supporting stronger exam performance
Upgrade to the Complete Bundle
Cambridge IGCSE Business Teaching Bundle (24 lessons, save 70+ hours)
https://www.tes.com/teaching-resource/cambridge-igcse-business-studies-0450-complete-teaching-bundle-24-powerpoint-lessons-save-70-hours-2024-2026-13268310
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Transform your IGCSE Marketing lessons and give your students complete confidence for the 2026 exams.
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