Decisions about the Marketing Mix

The latest in the new series of PowerPoint resources aimed at assisting teachers with the delivery of the WJEC/Eduqas A-level Business specification (but are suitable for all boards). These slides and hand out are designed to support the delivery of the Component One topic of decisions about the marketing mix. They show the importance of global marketing and global brands and explain how the marketing mix differs in different contexts including, local, national or global markets, goods and services markets, size of business, niche or mass market and market structure. The slides contain the Quick Fire Five questions and also a practice essay (both with solutions). The pack also contains a free set of student revision notes.