2/3 AS Media Studies lessons on Passive and Active Theories of Media Effect.
Objectives:
To recap and clarify key terms of theories
To further explore, through case studies, the Uses and Gratification Theory
Using case studies, to explore and apply the Reception Theory to a media text
Passive:
Outdated model - hypodermic syringe
Inoculation/Desensitisation Models
Cultivation Analysis
Active:
Two Step Flow
Audience Appeal
Reception Theory
Cultural competence
Pick and Mix theory
Interactive audience
Also includes:
MS1 Exam question practice
Case Studies
Uses and Gratifications application
Objectives:
To recap and clarify key terms of theories
To further explore, through case studies, the Uses and Gratification Theory
Using case studies, to explore and apply the Reception Theory to a media text
Passive:
Outdated model - hypodermic syringe
Inoculation/Desensitisation Models
Cultivation Analysis
Active:
Two Step Flow
Audience Appeal
Reception Theory
Cultural competence
Pick and Mix theory
Interactive audience
Also includes:
MS1 Exam question practice
Case Studies
Uses and Gratifications application
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