In this lesson I cover:
Marketing strategy
Justify marketing strategies appropriate to a given situation:
* Importance of different elements of the marketing mix in influencing consumer decisions in given circumstances
* Recommend and justify an appropriate marketing strategy in given circumstances
The nature and impact of legal controls related to marketing:
* Impact of legal controls on marketing strategy, e.g. misleading promotion, faulty and dangerous goods
The opportunities and problems of entering new foreign markets:
* Growth potential of new markets in other countries
* Problems of entering foreign markets, e.g. cultural differences and lack of knowledge
* Benefits and limitations of methods to overcome such problems, e.g. joint ventures, licensing
Get this resource as part of a bundle and save up to 33%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
Something went wrong, please try again later.
This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resourceto let us know if it violates our terms and conditions.
Our customer service team will review your report and will be in touch.
£5.00