BTEC Level 3 eSports Unit 3: Enterprise in eSports B1 - Generating and Refining Enterprise Ideas

This full lesson covers B1 of Unit 3: Enterprise and Entrepreneurship in eSports. The lesson includes;

• Sources of enterprise ideas:
o hobbies and interests
o necessity
o competitors
o gaps in the market
o access to a niche market
o changing of industries
o solutions to a problem.
• Different techniques to stimulate creativity, e.g.:
o TGROW (topic, goal, reality, options, will)
o the journalistic six: asking who, why, what, where, when, how
o SWOT (strengths, weaknesses, opportunities, threats) analysis
o mind mapping, visualisation, storytelling, lateral thinking,
encouraging others to offer suggestions and ideas.
• Refining by assessing whether an idea will contribute to, e.g.:
o meeting market needs
o meeting needs of the business environment
o increased turnover
o increased brand awareness
o increased social capital
o meeting business aims and objectives
o meeting customer needs
o filling a gap in the market.

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.