A (First Class)* university research methods journal exploring how media and communication research is designed, carried out and evaluated.
Covers key research concepts including reflexivity, positivism vs interpretivism, qualitative vs quantitative research, digital ethnography and research ethics.
Uses real research examples, including a proposed study of the TikTok #LonelyLondonGirlsClub community, to explain participant observation, interviews, online communities and the move from online connections to real-life interactions.
Ideal for students studying Media & Communications, Research Methods, Digital Media, Social Media or Sociology.
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£3.00