Advertising PowerPoint for Year 7's to give them an insight into some of the techniques used within advertising. The lesson includes going trough the basics such as terminology and also embedded YouTube clips embedded showing certain TV advertisements which can be used for Q&A sessions. You can choose your own logo's for the final pair exercise depending on your class.

This is a perfect stand-alone lesson aimed at KS3 or KS4 for thinking about how language is used every day in advertising. Have you ever thought about how many adverts you read in a day? What are the most powerful words in advertising? Are you aware of when and how advertising tries to entice you? This lesson uses a wide range of adverts to demonstrate the different techniques used by advertisers. At the end of the lesson, students are tasked with creating their own advert/brand. PowerPoint saved as PDF. 23 slides in total.

Nice easy resource allowing students to identify AFOREST in different adverts with a logo quiz starter. Main task getting the student to create their own advert using AFOREST techniques

Powerpoint exploring the different kinds of persuasion, the way in which they are delivered and why people use advertising.

This lesson plan is based on an infographic that reports on a survey into advertising, people’s attitudes to it and how it influences them. Aims: To develop students’ abilities to think critically and form informed opinions. To develop students’ abilities to study and research effectively using digital tools. To develop students’ abilities to read and understand visual information. To develop students’ abilities to check the credibility of online information. To develop students’ abilities to carry out online research and to represent their findings visually. To develop students’ abilities to extract information from research and create informative text based on their findings. The materials in this plan can be used in different ways. The first four tasks can be used independently as a simple reading and discussion lesson. The final four tasks can be used selectively to develop various digital skills. This lesson contains eight tasks: A discussion task that gets students thinking about advertisements and how they influence their behavior. A reading task that develops students’ abilities to scan text for specific information A reading task that develops students’ abilities to check and confirm information. A discussion task that gives students the opportunity to reflect on the information and apply it to their own lives. A social research task that gets students to create an online questionnaire to find out about people’s attitudes to advertising. A research task that gets students to check the accuracy of information .A research task that gets students to research the advertising techniques used by various companies. A writing task that gives students the opportunity to consolidate their learning in the form of a blog article.

Advertising unit for Eduqas GCSE Media Studies Historical advertising Intertextuality Systemic racism in advertising Gender roles in advertising Contemporary advertising SET TEXTS Quality Street This Girl Can Activities and exam questions Paragraph structures Booklet which accompanies the PowerPoint

This PPT provides different scaffolded activities for pupils who are analysing advertisements, focusing on presentational devices such as colour, image and layout. It also has focused analysis of language used in advertisments and a task to create and evaluate an advertisment.

This resource looks at matching your advertisement with you target audience.

This PowerPoint takes pupils through logos and slogans used in advertising. Includes examples for them to analyse as well as creative tasks to produce their own.

A full KS3 lesson on TV Advertising, designed to help students learn how to analyse their presentational features. Please leave a rating and comment for this resource after purchase - it really helps teachers connect with great classroom materials!

Short lesson with introducing Fairclough’s theory regarding advertising and language use. Four advertisements included for analysis although you can aid differentiation by adding your own.

Two full KS3 lessons on advertising and still adverts, designed to help students learn how to analyse their presentational features. Please leave a rating and comment for this resource after purchase - it really helps teachers connect with great classroom materials!

This resource envourages children to consider the best form of advertising for a particular product, considering their target audience.

CAMNAT RO64 PowerPoint on Advertising

PRINTOUT DOCUMENT. This assessment document allows teachers the chance to see how well pupils understand and identify the techniques used in advertising. This paper asks pupils to think back to an advert they have seen (or have studied as a class) and how it meets certain criterias, what it was spreading awareness about / trying to sell, themes, mood, stereotypes and styles. It asks pupils to identify what the best and worst aspects of the advert and what they would do differently and how. Finally, it prompts and requires pupils to write a full advert review on what they have seen, using all that they have covered in the previous questions. This review must cover the introduction, plot, acting and conclusion.

This is an advanced (CEFR C1, IELTS 7.0) EFL Speaking class about advertising. Students begin the class by looking at a picture of a man demonstrating reluctance or hesitancy. The students will then read a short text about a businessman who is reluctant to spend money on advertising. The aim of this activity is to make students aware of the prevalence and importance of advertising. A short discussion about advertising follows. Next, students learn target language (product placement, native advertising, guerilla advertising, endorsement, before-and-after, jingle) using pictures (some guidance may be required in this activity). Students then match the method of advertising to its description. A further discussion about the various methods of advertising follows. Students then look at four situations and decide upon the best way to advertise for that particular situation. Two free production activities follow.

Full lesson which includes: starter, main and plenary tasks such as quick fire logo quiz, DAFOREST explanation and examples; Create your own DAFOREST. Teaches students persuasive techniques using commonly known brand slogans.

Here are six job adverts that I have used to practise job interviews in the classroom. I brainstorm the questions that interviewers and interviewees may ask at a job interview and divide the class into applicants and employers. The applicants cycle between the various employers and the interviewers must eventually choose the best person for the job. Although I use this as a speaking activity you could also use it to practise writing letters of application.

Advertising and media awareness. What are adverts, paid placement ads, sponsored posts and online cookies? A one-two hour, very detailed, fully resourced PSHE lesson suitable for KS2 introducing the concept of advertising (part of online media awareness - Living In The Wider World). This lesson allows students to find out what advertisements are, why they are sometimes disguised, how companies target us and why we need to be online-media savvy. There are literacy tasks, match up tasks, case study tasks, tick or trash game, creative tasks, clip tasks and much more. Created to fit the new DfE and PSHE Association statutory 2020 guidelines, The lesson has been left editable and is filled with engaging, well differentiated and fun activities. It is designed to be ‘no prep’, so you can just pick it up and use it, although it is still adaptable should you wish to. Who are EC Resources? EC Resources are the top TES PSHE providers and are a group of teachers who work together to create easy to use, high quality and editable lessons and units of work. We have created lessons for The Children’s Commissioner, The Bank of England, MACS Charity, Tes, LikeToBe Careers, the Criminal Cases Review Commission (UK Gov) and have also completed PSHE and Citizenship commissions for schools across the UK. You can contact us at info@ecpublishing.co.uk Teaching PSHE, RE or Citizenship GCSE next year? Why not join our Citizenship and PSHE teachers Facebook group, with 8000 other teachers, for guidance, advice and resource sharing.