Cambridge IGCSE Business 0264 & 0774 | 3.1 Marketing and the Market | PowerPoint Lesson

Cambridge IGCSE Business 0264 lesson 3.1 Marketing and the Market: a complete, editable 34-slide PowerPoint for the 2027-2029 syllabus, with a Learning Check and an exit ticket.

Also suitable for Cambridge IGCSE (9-1) Business 0774 and Cambridge O Level Business 7081, which share the same syllabus content.

What You Get
✓ 34 editable slides covering syllabus sections 3.1.1 to 3.1.4
✓ The five roles of marketing, from identifying customer needs to anticipating change
✓ Why spending patterns change and why markets become more competitive, and how businesses respond
✓ Market share calculation with a Learning Check to practise it
✓ Mass and niche markets, advantages and disadvantages of each
✓ Segmentation by location, demographics, income and lifestyle
✓ Case studies: California Fitness & Yoga and Thomas and Friends, plus success stories and cautionary tales of adapting to market change
✓ Key takeaways slides
✓ An exit ticket to close the lesson

Syllabus Coverage
✓ 3.1.1 The role of marketing
✓ 3.1.2 Understanding market changes: spending patterns, competition, responses, calculating market share
✓ 3.1.3 Mass markets and niche markets
✓ 3.1.4 Market segmentation by age, income, location, gender and lifestyle

Lesson Outline
The role of marketing; market changes and responses; calculating market share; mass versus niche; segmentation and its advantages and disadvantages; two case studies; adapting to market change; key takeaways; exit ticket.

Perfect For
✓ Cambridge international schools teaching the 0264 syllabus
✓ Business departments building a scheme of work for first teaching
✓ Teachers who want a single lesson to drop into an existing scheme

Why Choose This Resource
Written against the published 0264 syllabus, with the learning objectives quoted on the second slide so you can check coverage at a glance. Questions to students are highlighted on the slide. Created by an experienced Cambridge Business teacher. Fully editable, so you keep control of pace and depth.

Department purchasing? A multi-user school licence is available at checkout.

Part Of Unit 3
All four Unit 3 lessons in one download: https://www.tes.com/teaching-resource/-13558062
The complete 0264 course, all six units and 28 lessons: https://www.tes.com/teaching-resource/-13559531

Browse the full Cambridge Business range: https://www.tes.com/teaching-resources/shop/business_alevels_resources

Download today and open Unit 3 with one ready-made lesson.