Cambridge IGCSE Business 0264 & 0774 | 3.2 Market Research | PowerPoint Lesson

Cambridge IGCSE Business 0264 lesson 3.2 Market Research: a complete, editable 32-slide PowerPoint for the 2027-2029 syllabus, with two embedded video case studies and an exit ticket.

Also suitable for Cambridge IGCSE (9-1) Business 0774 and Cambridge O Level Business 7081, which share the same syllabus content.

What You Get
✓ 32 editable slides covering all of syllabus section 3.2.1
✓ Two embedded video case studies with discussion questions (internet connection required)
✓ Primary research methods and sampling; secondary research from online, government and market-report sources, with the benefits and limitations of each
✓ Factors affecting accuracy, including language and bias
✓ Analysing data from tables, bar charts, pie charts and line graphs, with a practice slide
✓ Case studies: JD Sports and innocent drinks, with questions
✓ A key takeaways slide
✓ An exit ticket to close the lesson

Syllabus Coverage
✓ 3.2.1 Methods of market research: why businesses use it, primary and secondary methods with advantages and disadvantages, accuracy of data, sampling, analysing simple data and drawing conclusions

Lesson Outline
The origins and benefits of market research; primary methods and sampling; secondary sources and their limits; accuracy and bias; reading tables, bar charts, pie charts and line graphs; the JD Sports and innocent drinks cases; key takeaways; exit ticket.

Perfect For
✓ Cambridge international schools teaching the 0264 syllabus
✓ Business departments building a scheme of work for first teaching
✓ Teachers who want a single lesson to drop into an existing scheme

Why Choose This Resource
Written against the published 0264 syllabus, with the learning objectives quoted on the second slide so you can check coverage at a glance. Questions to students are highlighted on the slide. Created by an experienced Cambridge Business teacher. Fully editable, so you keep control of pace and depth.

Department purchasing? A multi-user school licence is available at checkout.

Part Of Unit 3
All four Unit 3 lessons in one download: https://www.tes.com/teaching-resource/-13558062
The complete 0264 course, all six units and 28 lessons: https://www.tes.com/teaching-resource/-13559531

Browse the full Cambridge Business range: https://www.tes.com/teaching-resources/shop/business_alevels_resources

Download today and teach Market Research in one ready-made lesson.