Cambridge IGCSE Business 0264 & 0774 | 3.3 Marketing Mix | PowerPoint Lesson

Cambridge IGCSE Business 0264 lesson 3.3 Marketing Mix: a complete, editable 40-slide PowerPoint for the 2027-2029 syllabus, with two embedded video case studies and an exit ticket.

Also suitable for Cambridge IGCSE (9-1) Business 0774 and Cambridge O Level Business 7081, which share the same syllabus content.

What You Get
✓ 40 editable slides covering syllabus sections 3.3.1 to 3.3.5
✓ Two embedded video case studies with discussion questions (internet connection required)
✓ Product: new products, brand image, packaging, the product life cycle and extension strategies, with an Emirates case study
✓ Price: cost-plus, competitive, penetration, skimming and dynamic pricing, with an Uber question
✓ Place: direct, wholesaler, retailer and agent channels and how to choose
✓ Promotion: advertising and sales promotion methods, with a decision question
✓ Ecommerce for businesses and customers, and social media marketing
✓ Four decision questions for students to answer
✓ An exit ticket to close the lesson

Syllabus Coverage
✓ 3.3.1 Product: developing new products, brand image, packaging, the product life cycle, extension strategies
✓ 3.3.2 Price: cost-plus, competitive, penetration, skimming and dynamic pricing
✓ 3.3.3 Place: distribution channels and recommending a channel
✓ 3.3.4 Promotion: reasons, sales promotion and advertising methods
✓ 3.3.5 Ecommerce: examples, advantages and disadvantages for businesses and customers

Lesson Outline
Product, including the life cycle and extension strategies; the five pricing methods and choosing between them; the four distribution channels; promotion methods; ecommerce from both sides; social media marketing; exit ticket.

Perfect For
✓ Cambridge international schools teaching the 0264 syllabus
✓ Business departments building a scheme of work for first teaching
✓ Teachers who want a single lesson to drop into an existing scheme

Why Choose This Resource
Written against the published 0264 syllabus, with the learning objectives quoted on the second slide so you can check coverage at a glance. Questions to students are highlighted on the slide. Created by an experienced Cambridge Business teacher. Fully editable, so you keep control of pace and depth.

Department purchasing? A multi-user school licence is available at checkout.

Part Of Unit 3
All four Unit 3 lessons in one download: https://www.tes.com/teaching-resource/-13558062
The complete 0264 course, all six units and 28 lessons: https://www.tes.com/teaching-resource/-13559531

Browse the full Cambridge Business range: https://www.tes.com/teaching-resources/shop/business_alevels_resources

Download today and teach the Marketing Mix in one ready-made lesson.