Cambridge IGCSE Business 0264 & 0774 | 3.4 Marketing Strategy & Legal Controls | PowerPoint Lesson

Cambridge IGCSE Business 0264 lesson 3.4 Marketing Strategy and Legal Controls: a complete, editable 31-slide PowerPoint for the 2027-2029 syllabus, with four embedded video case studies and an exit ticket.

Also suitable for Cambridge IGCSE (9-1) Business 0774 and Cambridge O Level Business 7081, which share the same syllabus content.

What You Get
✓ 31 editable slides covering syllabus sections 3.3.6, 3.3.7 and 3.4.1
✓ Four embedded video case studies with discussion questions (internet connection required)
✓ The marketing mix as a strategy, with Coca-Cola’s Share a Coke campaign and a bakery decision question
✓ Entering new markets abroad, with Starbucks in China, Walmart in China and Netflix’s global expansion
✓ Legal controls on faulty goods and misleading promotion, with the Samsung Galaxy Note 7 recall and the Activia claims
✓ A key takeaways slide
✓ An exit ticket to close the lesson

Syllabus Coverage
✓ 3.3.6 Marketing strategy: the importance of each element of the mix, recommending a mix for a given situation
✓ 3.3.7 Entering new markets in other countries as a method of growth: advantages and disadvantages
✓ 3.4.1 Legal controls related to marketing: misleading promotion, faulty goods, and their effects

Lesson Outline
The four Ps as a strategy and the Coca-Cola case; choosing a strategy; why and how businesses enter foreign markets, with three case studies; legal controls and two case studies on faulty goods and misleading promotion; key takeaways; exit ticket.

Perfect For
✓ Cambridge international schools teaching the 0264 syllabus
✓ Business departments building a scheme of work for first teaching
✓ Teachers who want a single lesson to drop into an existing scheme

Why Choose This Resource
Written against the published 0264 syllabus, with the learning objectives quoted on the second slide so you can check coverage at a glance. Questions to students are highlighted on the slide. Created by an experienced Cambridge Business teacher. Fully editable, so you keep control of pace and depth.

Department purchasing? A multi-user school licence is available at checkout.

Part Of Unit 3
All four Unit 3 lessons in one download: https://www.tes.com/teaching-resource/-13558062
The complete 0264 course, all six units and 28 lessons: https://www.tes.com/teaching-resource/-13559531

Browse the full Cambridge Business range: https://www.tes.com/teaching-resources/shop/business_alevels_resources

Download today and finish Unit 3 with one ready-made lesson.