zip, 2.2 MB
zip, 2.2 MB
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jpg, 142.49 KB
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jpg, 89.11 KB

This lesson introduces learners to contestable markets, we start by looking at the features of this market with emphasis on the ease of entry and absence of sunk costs. We look at some real life examples of markets that are contestable, and what has led to increased contestability in recent times. Pros and cons discussed and a video case study to stimulate discussion on the impact of increased contestability in the hotel market. We finish with a box plenary.

Colourful, concise and engaging slides!

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