As Media Cambridge International: Media Institutions/Media Industry

This resource offers a comprehensive examination of the media industry, spanning a minimum duration of three hours. It delves into various facets, including:

• Technology Convergence.
• Cross-Media Convergence
• Synergistic Partnerships (focused on marketing)
• Key Terminology: Covering essential concepts such as oligopolies, monopolies, and integration etc.
• Curran and Seaton’s Power and Media Industries Theory

The resource features a diverse array of activities and tasks, including:

• Independent Study
• Quiz
• Exam Questions
• Model Answers
• Worksheet
• Homework

While the primary focus is on analyzing the “How You Like That” music video by Black Pink, additional texts are also examined, such as:

• Marketing materials for the “Black Widow” film.
• BBC Radio One Breakfast Show.
• “I Bet You Look Good on the Dancefloor” music video.

This diverse selection of media texts allows for a rich and varied exploration of concepts and practices within the media industry.