docx, 7.52 KB
docx, 7.52 KB
pptx, 5.88 MB
pptx, 5.88 MB

This full lesson, with supporting case study handout, covers Situational Analysis as part of Learning Aim C of Unit 2: Developing a Marketing Campaign. Areas covered includes;

  • SWOT analysis
  • PESTLE analysis
  • Identifying competitors

Learners will have to apply their knowledge to a given case study and will explore each area of SWOT and PESTLE in detail. The lesson contains several tasks and links to external media.

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

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