pptx, 971.93 KB
pptx, 971.93 KB

This lesson covers A1 Purpose of Market Research for Unit 22: Market Research. The lesson covers the following;

  • Understanding customer behaviour
  • Determining buying trends
  • Investigating brand/advertising awareness
  • Aiding new product development
  • Investigating feasibility of entry into new markets

The lesson contains links to external media and several tasks to engage learners.

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

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