Michael Cawdrey's Shop
Michael Cawdrey's Shop
4.12153846153846191 reviews

I provide resources ranging from full lessons to assignment briefs for GCSE and BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.

pptx, 1001.51 KB
pptx, 1001.51 KB

This lesson covers A1 Purpose of Market Research for Unit 22: Market Research. The lesson covers the following;

  • Understanding customer behaviour
  • Determining buying trends
  • Investigating brand/advertising awareness
  • Aiding new product development
  • Investigating feasibility of entry into new markets

The lesson contains links to external media and several tasks to engage learners.


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