pptx, 3.29 MB
pptx, 3.29 MB

This full lesson covers C3 of Unit 3: Enterprise and Entrepreneurship in the Esports Industry, including;

Content of the marketing message and timelines.
• Selection of an appropriate marketing mix (product, price, place, promotion).
• Promotional mix,
• The Ansoff Matrix
• Merchandising.
• Branding
• Ecommerce
• Networking within the esports ecosystem

Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

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