Enterprise Project (Slides and Booklet)

Teacher slides and student booklet getting learners to develop a new ice cream product for ‘Jen and Berry’s’!

Covers:

• Market research
• Primary & secondary research
• Creating a questionnaire
• Carrying out an interview
• Carrying out a focus group
• Target market
• Customer profiling
• Design ideas
• Feedback (self and peer)
• Final design choices
• Pricing strategies
• Calculating revenue and profit/loss

Slides are editable if required. Booklet is 12 pages and contains an easy space for final marking on the front cover (very short too!!).

All you need to do is print the booklet, break the slides down into lessons/chunks, decide which parts are your starters etc. and go for it!