First-class university essay critically analysing Emma Chamberlain, creator culture, authenticity and online self-presentation through an audience research lens.
Explores how authenticity is constructed and negotiated across YouTube and Instagram, examining self-branding, platform affordances, community-building and changing creator-audience relationships.
Draws on key audience and media theories including Hall, Goffman, Abidin and Duffy, with extensive academic research and real-world examples.
Ideal reference for Media & Communications, Digital Media, Creator/Influencer Culture and Social Media students.
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