Identifying Anticipating and Understanding Customer Needs | AQA A Level 7138

This AQA A Level Business (7138) PowerPoint covers the topic of Identifying, Anticipating and Understanding Customer Needs. It is designed to support teachers in delivering clear, engaging and exam-focused lessons that are fully aligned to the latest specification.

What’s Included

This resource includes:

A fully editable PowerPoint presentation (typically 30-50 slides)
‘Do Now’ starter activity
‘Quick Fire Five’ knowledge check
Clearly structured theory with applied examples
Exam-style questions, including extended response practice
Suggested answers to support teaching and assessment

Content Coverage

Topics covered include:

Purpose and value of market research
Value of primary and secondary market research
Value of quantitative and qualitative data
Meaning and significance of confidence levels and confidence intervals
Purpose and value of market mapping
Influences on how market research is conducted: risk, cost, time, need for reliability.

Teaching Focus

The resources are designed by an experienced A Level Business teacher with over 25 years experience of leading Business and Economics Departments and examining.

The focus is on providing a more in-depth understanding, whilst seeking to build strong chains of analysis and evaluation required for examination success.

Ideal for both new and experienced teachers looking to save planning time while delivering high-quality lessons.