Contains activities (5 worksheets) and materials that fit in nicely to topic 1.2.1: Customer needs, and also has elements of 1.2.3: Market research, 1.2.3: Market segmentation, 1.2.4: The competitive environment.
Developed for the Pearson Edexcel Level 1/Level 2 GCSE (9-1) in Business (1BS0), but suitable for other business studies specifications.
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