Students should be able to identify the meaning of ‘market research’ and be able to explain what is meant by quantitative and qualitative research and data. Each activity aims to give students a basic understanding of different types of research that can be carried out, and the advantages and disadvantages of choosing each method.
Learning Objectives
- To be able to define what is meant by ‘market research’.
- To be able to explain what is meant by quantitative and qualitative data.
Included:
- PowerPoint
- Starter
- Three Main Activities
- Plenary
- Lesson Plan
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