The purpose and methods of market research
This lesson looks at the following learning objectives:
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To understand why businesses conduct market research and what information is collected.
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To understand the types (primary/secondary) and methods of market research including:
- questionnaires - focus groups
- surveys - Internet research
- interviews - printed press
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To be able to analyse and evaluate qualitative and quantitative market research data to make informed business judgements.
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Marketing Lessons with additional activities
New from MR BUSINESS This bundle includes the following resources: - Identify and Understanding Customers - Segmentation - The purpose and methods of market research - Marketing Mix - Place - Marketing Mix - Price - Marketing Mix - Product - Marketing Mix - Promotion PLUS three additional class activities on: - Product Life Cycle - Boston Matrix - Marketing Mix
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Marketing Lessons Bundle (Complete
New from MR BUSINESS This bundle includes the following resources: - Identify and Understanding Customers - Segmentation - The purpose and methods of market research - Marketing Mix - Place - Marketing Mix - Price - Marketing Mix - Product - Marketing Mix - Promotion
£7.00
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