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Identify & Understanding Customers - Marketing
Identify & Understanding Customers
This lesson looks at the following learning objectives.
To understand the importance of identifying and satisfying customer needs, in order to:
provide a product or service that customers will buy
increase sales
select the correct marketing mix
avoid costly mistakes
be competitive.
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Business Ownership - with activity worksheet
A full lesson delivered in a way to ensure student understanding.
This lesson will meet the following learning objectives:
To understand the different legal structures that businesses adopt.
To analyse the benefits and drawbacks of each legal structure (including issues such as management and control, sources of finance available, liability and distribution of profits).
To understand the concept of limited liability and which legal structures benefit from this.
To evaluate which legal structure would be most appropriate for a variety of business examples, including new start-up businesses and large established businesses.
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The Role of Procurement - Lesson with additional resources - Operations
Lesson Objectives
Students should be able to:
Evaluate the use of Just In Time to an applied business example
To be able to analyse factors affecting the choice of supplier
To understand the effects of procurement and logistics on a business
To understand the value of an effect supply chain
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Stakeholder Lesson - With class activity
A full lesson along with additional worksheet to ensure student understanding.
This lesson will complete the following learning objectives:
To understand what a stakeholder is and who the main stakeholders of a business are such as owners, employees, customers, local community and suppliers.
To understand stakeholders’ main objectives such as maximising pay for workers, minimising environmental impact on local community and high dividend payments for owners.
To understand the impact and influence stakeholders have on businesses and their objectives and how businesses may face conflict between stakeholders.
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Boston Matrix worksheet activity
An interactive activity worksheet to test student understanding of the Boston Matrix applied to Coca-Cola.
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Influence of Technology on Business - With activity
Students should be able to understand:
The impact of the changing use of ICT and how it influences business activity.
E-commerce and how it helps to access wider markets.
Digital communication changing the way businesses communicate with stakeholders. Students are expected to know relevant examples of digital technology/communication.
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Income Statements & Statement of Financial Position - 2 Lessons with activities - Finance
Income Statements - Learning Objectives
Students should be able to:
understand the importance of financial statements for assessing business performance and helping make business decisions
identify the main components of the income statement and the statement of financial position
Statement of Financial Position - Learning Objectives
Students should be able to understand:
Understand the importance of financial statements for assessing business performance and helping make business decisions
Identify the main components of the income statement and the statement of financial position
Understand the difference between assets and liabilities and that the statement of financial position is a snapshot in time
Make judgements on the performance of a business through the interpretation of the information contained in income statements
Consider current performance, performance against previous years, performance against competitors and performance from the perspective of a range of stakeholders
Calculate gross profit margin and net profit margin to help assess financial performance.
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Place - Marketing Mix (4P's) - Marketing
This lesson looks at the following learning objectives:
To understand the different channels of distribution used by businesses including:
Retailers
Wholesalers
Telesales
To be able to analyse the growing importance of e-commerce and m-commerce.
To be able to use the marketing mix to inform and implement business decisions.
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Marketing Mix Activity Worksheet
This activity worksheet works well to ensure that students have a good understanding of the various aspects of the Marketing Mix.
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The Impact of Legislation on Business
Learning objectives for this lesson:
Students should be able to:
Understand how businesses can be affected by legislation.
Understand the some of the different laws that could affect business including:
Employment Law
Health and Safety Law
Consumer Protection Laws
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Business Location-Lesson (with activity)
A full lesson looking at the topic of Business Location.
The resource will complete the following learning objectives:
To understand the factors that influence where a business is located, including: proximity to the market, availability of raw materials, labour, competition and costs.
To be able to evaluate the most important influences on location for exemplar business situations.
This resource comes with an additional activity to ensure student understanding.
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Promotion - Marketing Mix (4P's) - Marketing
This lesson will be looking at the following areas:
To understand the promotional methods which are likely to be used by a business.
To understand the benefits and drawbacks of promotional methods used by businesses.
To be able to analyse factors influencing the selection of the promotion mix to assess their suitability for a given business.
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Environmental & Ethical Impacts on Business
Environmental Impact Lesson - Learning Objectives
Students should be able to:
Demonstrate knowledge and understanding of how business and consumers accept greater environmental responsibility in their decision making and the costs and benefits of businesses behaving this way.
Identify and analyse where there may be a possible trade-off between sustainability and profit
Ethical Impact Lesson - Learning Objectives
Students should be able to:
Students should be able to identify and analyse where there may be a possible trade off between ethics and profit.
Ethical behaviour requires businesses to act in ways that stakeholders consider to be both fair and honest.
Students are expected to know relevant examples of ways in which a business can behave ethically and the benefits and drawbacks of ethical behaviour.
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Profit Ratios - Finance
Lesson Objectives:
Students should be able to understand:
Gross Profit Margin and how to calculate it.
Net Profit Margin and how to calculate it.
Be able to apply both formulas to a business to aid decision making.
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Product Life Cycle - PlayStation - Activity Worksheet
A worksheet with a range of questions applied to a case study on PlayStation.
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Business Planning - Lesson
A full lesson delivered in a way to ensure student understanding.
This lesson will meet the following learning objectives:
Students should be able to:
analyse the benefits and drawbacks of business planning
understand the reasons why businesses create plans, including importance in setting up a new business, raising finance, setting objectives and detailing - - how functions of a business will be organised
understand the main sections of a business plan
understand the difference between variable costs, fixed costs and total costs
understand the concept of revenue, costs, profit and loss.
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Setting Business Aims & Objectives - Lesson
A full lesson delivered in a way to ensure student understanding.
This lesson will meet the following learning objectives:
To understand the main aims and objectives for businesses including: survival, profit maximisation, growth (domestic and international), market share, customer satisfaction, social and ethical objectives and shareholder value.
Understand the role of objectives in running a business and they are used
Understand how and why the objectives set will differ between businesses (reasons include the size of the business, level of competition faced and type of business (not-for-profit organisations))
Understand how and why the objectives set may change as businesses evolve. Students should consider how the objectives of larger more established businesses might differ from smaller start-up businesses, e.g. becoming the dominant business in the market, international expansion, increasing shareholder value and ethical / environmental considerations
Understand that the success of a business can be measured in other ways than profit.
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Basic Financial Terms - Lesson - Finance
Learning Objectives
Students should be able to understand:
Difference between variable, fixed and total costs are.
The concepts of revenue, costs and profit/loss.
The main investment projects that businesses undertake i.e. Investment in new machinery, buildings & vehicles
Understand areas of strength or weakness to support revision.
Exchange Rates - Toblerone - FREE
A hypothetical example using a real life change involving Toblerone.
Helps students understand an often confusing topic.
Please review!!
:)
Dragons Den Presentation Activity - FREE - MR BUSINESS
A fully resourced download enabling your students to apply what they have learned and create a new product themselves.
This is applied to GCSE Business AQA but can easily be ammended to another course by ammending slides 3 and 4 of the presentation.
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