The purpose and methods of market research This lesson looks at the following learning objectives: To understand why businesses conduct market research and what information is collected. To understand the types (primary/secondary) and methods of market research including: questionnaires - focus groups surveys - Internet research interviews - printed press To be able to analyse and evaluate qualitative and quantitative market research data to make informed business judgements.

Segmentation This lesson looks at the following learning objectives: To understand how and why different businesses use segmentation. To learn about the various methods businesses may use to target customers. Specifically looking at: - gender - age - location - income.

This lesson will be looking at the following areas: To understand the promotional methods which are likely to be used by a business. To understand the benefits and drawbacks of promotional methods used by businesses. To be able to analyse factors influencing the selection of the promotion mix to assess their suitability for a given business.

A full lesson along with additional worksheet to ensure student understanding. This lesson will complete the following learning objectives: To understand what a stakeholder is and who the main stakeholders of a business are such as owners, employees, customers, local community and suppliers. To understand stakeholders’ main objectives such as maximising pay for workers, minimising environmental impact on local community and high dividend payments for owners. To understand the impact and influence stakeholders have on businesses and their objectives and how businesses may face conflict between stakeholders.

Identify & Understanding Customers This lesson looks at the following learning objectives. To understand the importance of identifying and satisfying customer needs, in order to: provide a product or service that customers will buy increase sales select the correct marketing mix avoid costly mistakes be competitive.

A full lesson delivered in a way to ensure student understanding. This lesson will meet the following learning objectives: To understand the different legal structures that businesses adopt. To analyse the benefits and drawbacks of each legal structure (including issues such as management and control, sources of finance available, liability and distribution of profits). To understand the concept of limited liability and which legal structures benefit from this. To evaluate which legal structure would be most appropriate for a variety of business examples, including new start-up businesses and large established businesses.

Environmental Impact Lesson - Learning Objectives Students should be able to: Demonstrate knowledge and understanding of how business and consumers accept greater environmental responsibility in their decision making and the costs and benefits of businesses behaving this way. Identify and analyse where there may be a possible trade-off between sustainability and profit Ethical Impact Lesson - Learning Objectives Students should be able to: Students should be able to identify and analyse where there may be a possible trade off between ethics and profit. Ethical behaviour requires businesses to act in ways that stakeholders consider to be both fair and honest. Students are expected to know relevant examples of ways in which a business can behave ethically and the benefits and drawbacks of ethical behaviour.

This activity worksheet works well to ensure that students have a good understanding of the various aspects of the Marketing Mix.

An interactive activity worksheet to test student understanding of the Boston Matrix applied to Coca-Cola.

A full lesson looking at the topic of Business Location. The resource will complete the following learning objectives: To understand the factors that influence where a business is located, including: proximity to the market, availability of raw materials, labour, competition and costs. To be able to evaluate the most important influences on location for exemplar business situations. This resource comes with an additional activity to ensure student understanding.

Learning Objectives Students should be able to understand: Difference between variable, fixed and total costs are. The concepts of revenue, costs and profit/loss. The main investment projects that businesses undertake i.e. Investment in new machinery, buildings & vehicles Understand areas of strength or weakness to support revision.

Learning Objectives: Students should be able to: Understand the meaning of the term break-even output and interpret break-even charts Identify the break-even level of output and margin of safety from a break-even chart Evaluate the value of using break-even analysis to a business.

A hypothetical example using a real life change involving Toblerone. Helps students understand an often confusing topic. Please review!! :)

A worksheet with a range of questions applied to a case study on PlayStation.

This lesson looks at the following learning objectives: To understand the different channels of distribution used by businesses including: Retailers Wholesalers Telesales To be able to analyse the growing importance of e-commerce and m-commerce. To be able to use the marketing mix to inform and implement business decisions.

This lesson will look at the following learning objectives: To have an understanding of the main features of pricing methods and how they may impact businesses. To understand the various pricing methods including: - Price skimming - Price penetration - Competitive pricing - Loss leader - Cost-plus.

A full lesson covering Recruitment and Selection within a business. This lesson is delivered in a clear and straightforward manner with appropriate examples to ensure student clarity. This lesson looks at the following topics: Internal / External recruitment Stages in the recruitment process such as: Job Analysis / Job Description / Person Specification Benefits of an effective recruitment process Contract types such as Full/Part-Time, Zero hour and Job Share. BONUS worksheet activity included

A full lesson covering the topic of Training. This lesson is delivered in a clear and straightforward manner with appropriate examples to ensure student clarity. This lesson looks at the following topics: Benefits for a business of training its staff Induction training On-the-job training Off-the-job training Discussion points Extension Activity BONUS worksheet activity included.

Expanding a Business This resource is split into three lessons covering the following topics: Organic Growth including Opening new stores, E-Commerce, Outsourcing and Franchising. Inorganic Growth including Takeovers and Mergers with examples of each. Economies of Scale - Economies and Dis-economies All lessons are delivered in a straight forward manner to ensure student comprehension.

A fully resourced download enabling your students to apply what they have learned and create a new product themselves. This is applied to GCSE Business AQA but can easily be ammended to another course by ammending slides 3 and 4 of the presentation. Please rate us!*