This lesson will be looking at the following areas: To understand the promotional methods which are likely to be used by a business. To understand the benefits and drawbacks of promotional methods used by businesses. To be able to analyse factors influencing the selection of the promotion mix to assess their suitability for a given business.

Lesson Objectives Students should be able to: Evaluate the use of Just In Time to an applied business example To be able to analyse factors affecting the choice of supplier To understand the effects of procurement and logistics on a business To understand the value of an effect supply chain

The purpose and methods of market research This lesson looks at the following learning objectives: To understand why businesses conduct market research and what information is collected. To understand the types (primary/secondary) and methods of market research including: questionnaires - focus groups surveys - Internet research interviews - printed press To be able to analyse and evaluate qualitative and quantitative market research data to make informed business judgements.

A full lesson covering Organisational Structure of a business. This lesson is delivered in a clear and straightforward manner with appropriate examples to ensure student clarity. This lesson looks at the following topics: Chain of Command Delayering Delegation Tall / Flat Structures Decentralisation / Centralisation BONUS worksheet activity included that follows and example shown in the lesson.

A worksheet with a range of questions applied to a case study on PlayStation.

A full lesson looking at the purpose and nature of businesses. To understand what a business is and the reasons for starting a business. To understand the difference between goods and services, needs and wants and the four factors of production. To understand the definition of opportunity cost and what the primary, secondary and tertiary sectors are. To understand what an enterprise and entrepreneur is. To learn about the characteristics of an entrepreneur and the objectives of entrepreneurs.

A full lesson covering the topic of Training. This lesson is delivered in a clear and straightforward manner with appropriate examples to ensure student clarity. This lesson looks at the following topics: Benefits for a business of training its staff Induction training On-the-job training Off-the-job training Discussion points Extension Activity BONUS worksheet activity included.

This lesson will be looking at the following areas: To understand the benefits and risks of developing new products. To understand the importance of product design, image and the needs of the target market when designing new products. To learn about the product life cycle and Boston Matrix.

Learning Objectives Students should be able to understand: the methods of good service. the benefits of good customer service the dangers of poor customer service the ways in which ICT has helped develop customer service

By the end of this lesson students should be able to: Students should be able to identify and analyse where there may be a possible trade off between ethics and profit. Ethical behaviour requires businesses to act in ways that stakeholders consider to be both fair and honest. Students are expected to know relevant examples of ways in which a business can behave ethically and the benefits and drawbacks of ethical behaviour.

Environmental Impact Lesson - Learning Objectives Students should be able to: Demonstrate knowledge and understanding of how business and consumers accept greater environmental responsibility in their decision making and the costs and benefits of businesses behaving this way. Identify and analyse where there may be a possible trade-off between sustainability and profit Ethical Impact Lesson - Learning Objectives Students should be able to: Students should be able to identify and analyse where there may be a possible trade off between ethics and profit. Ethical behaviour requires businesses to act in ways that stakeholders consider to be both fair and honest. Students are expected to know relevant examples of ways in which a business can behave ethically and the benefits and drawbacks of ethical behaviour.

Lesson Objectives: Students should be able to understand: Gross Profit Margin and how to calculate it. Net Profit Margin and how to calculate it. Be able to apply both formulas to a business to aid decision making.

Identify & Understanding Customers This lesson looks at the following learning objectives. To understand the importance of identifying and satisfying customer needs, in order to: provide a product or service that customers will buy increase sales select the correct marketing mix avoid costly mistakes be competitive.

A comprehensive range of lessons and resources for unit 3.1 - Business in the Real World - AQA Business. The resources included in this pack - are written in a clear and straight forward manner with suitable activities to apply content to real world scenarios.

Lesson Objectives Students should be able to: Understand the meaning of a market and competition Analyse potential impacts of competition on businesses and identify situations when businesses face minimal or no competition Understand the risks businesses face and the reasons why all businesses face uncertainty Understand the reason why entrepreneurs embark on running businesses and the activities businesses can undertake to minimise risks.

Learning Objectives Students should be able to: Understand the consequences to business of quality issues. Analyse why a business may implement Total quality management (TQM). Understand the costs and benefits of maintaining quality

This resource includes the following: 3.3.1 - Production Processes 3.3.2 - The role of procurement / JIT worksheet / Supplier selection worksheet 3.3.3 - The concept of Quality 3.3.4 - Good customer services

Segmentation This lesson looks at the following learning objectives: To understand how and why different businesses use segmentation. To learn about the various methods businesses may use to target customers. Specifically looking at: - gender - age - location - income.