Pearson Edexcel International A Level Business 131 1 The Market
This lesson covers:
a) Mass markets and niche markets:
characteristics
market size and market share
brands
b) Dynamic markets:
online retailing
how markets change
innovation and market growth
adapting to change
c) How competition affects the market
d) The difference between risk and uncertainty
Complete teaching resources for a whole lesson includes PowerPoint and worksheet
Written by Sarah Hilton for Revisionstation
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