Inspire your pupils to think critically, express opinions confidently, and write with impact using this Persuasive Writing Bundle — part of the Writing for a Purpose series for Key Stage 2+.
This engaging collection includes four complete resources that guide children through different persuasive forms:

  • Balanced Argument – presenting both sides of an issue clearly and fairly before drawing a conclusion.
  • Advertisement – using catchy slogans, persuasive language, and imagery to sell a product or idea.
  • Persuasive Letter – structuring formal letters that express opinions and convince the reader to take action.
  • Tourism Advert – combining facts and creativity to persuade readers to visit an exciting destination.
    Each resource introduces the purpose and features of the text type, provides clear examples, and supports children in understanding how persuasive techniques work in real-world writing. Teachers can use them to model, discuss, and scaffold writing across English and other curriculum areas — from designing travel campaigns to debating topical issues.
    With structured guidance, exemplar texts, and opportunities for creative application, this bundle equips pupils with the language and skills to inform, influence, and inspire through persuasive writing.
    Perfect for English lessons, cross-curricular projects, or whole-school writing focuses.

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