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I provide resources ranging from full lessons to assignment briefs for GCSE and BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.

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I provide resources ranging from full lessons to assignment briefs for GCSE and BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
BTEC Level 3 eSports Unit 7: Producing an eSports Brand B3 Brand Activation Techniques
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 7: Producing an eSports Brand B3 Brand Activation Techniques

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This full lesson covers B3 Brand Activation Techniques for BTEC Level 3 eSports Unit 3: Producing an eSports Brand, including; Styling, presentation, art direction, immersive experiences. • Product segmentation: by theme, promotion, event and season; across the team and its online and offline merchandise. • Approach: themes/stories, co-ordination, colour/style blocks, complementary/ contrasting colours, repetition, mirror imaging and triangular formulation, focal points, branding/signage, mass display, micro-merchandising, demonstrations, fresh and relevant products and applications. • Imaging and online content: photography, lighting, text, image manipulation.
BTEC Level 3 eSports Unit 7: Producing an eSports Brand B4 Communication Practice Brand Activation
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 7: Producing an eSports Brand B4 Communication Practice Brand Activation

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This full lesson covers B4: Communication Practice for Brand Activation for BTEC Level 3 eSports Unit 7: Producing an eSports Brand, including; • Brand activation: o images o experiential o formal elements o typography o materials o textures o lighting o scale o use of branding o signage. • Non-visual communication, e.g. sound and music, atmosphere and interaction. • Positioning and visibility, e.g.: o online placement: above the fold, landing page or websites and applications, consistency, accessibility, hierarchy, tournament/event spaces o composition – vertical or horizontal. • Ethical considerations, e.g. inclusivity, accessibility, age, vulnerable people, consent.
BTEC Level 3 eSports Unit 7: Producing an eSports Brand C3 Production Techniques and Processes
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 7: Producing an eSports Brand C3 Production Techniques and Processes

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This full lesson covers C3 Production Techniques and Processes for BTEC Level 3 eSports Unit 7: Producing an eSports Brand, including; • Media: o digital, e.g. images, colours, typography, videos, graphics, sound o physical associated merchandise fabric, design, ready-made objects. • Methods of creation: o design software, e.g. InDesign®, Photoshop®, vector images, Raptor o multimedia software: video, interaction o printing processes o media and material manipulation. • Design and brand protection, e.g. copyright, trademarks, registration. • Produce branded mock-ups of digital content: o apply principles of branding and style guide to produce digital branding for your defined audience o consider logo placement and positioning. • Design associated branded merchandise: o appeal to target market o consider logo placement and positioning. • Self-reflection and feedback from target market and whether this has met objectives, market and team needs
BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players A3 Providing Activities
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players A3 Providing Activities

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This full lesson covers BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players A2 Benefits of Activity, including; Social: o health agendas o community cohesion o reduce crime and anti-social behaviour o employment opportunities o alleviate work pressures and reduce workplace stress o escapism. • Financial: o profit o reduced cost to NHS o local economy. • Environmental: o keep green spaces o use natural spaces for recreation
BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players C2 Measuring Wellbeing
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players C2 Measuring Wellbeing

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This full lesson covers BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players C2 Measuring Wellbeing, including; • Warwick-Edinburgh Mental Wellbeing Scale (WEMWBS). • One-to-one discussions with: o health professionals: – doctors – psychologists – counsellors o significant others: – family – partners – tutors – coaches. • Lifestyle indicators: o consistency of emotions o emotional resilience o desire to succeed o open communication o social interactivity o health status o ability to cope with change o self-care o workplace health.
BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players C3 Validity/Reliability
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players C3 Validity/Reliability

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This full lesson covers BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players C3 Validity and Reliability, including; • Validity and reliability, including: o sample size o number and suitability of references to publications o use of peer review o use and misuse of practice/data: extracting or misquoting data o authenticity: date of publication, author/source of information/article(s). • Validity of conclusions identified and relevance to the purpose of the assessment. • Evidence to support conclusions/claims made.
BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players B3 Poor Fitness
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players B3 Poor Fitness

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This full lesson covers BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players B3 Signs and Symptoms of Poor Physical Fitness and Wellbeing, including; Physical signs and symptoms: o reduced sleep or negative sleep patterns o poor hygiene o poor diet, including negative calorie intake or poor food choices o decreased personal interests. • Psychological signs and symptoms: o reduced motivation o decreased self-confidence and self-esteem o difficulties in personal relationships o increased emotional stress o increased irritability and lack of patience
BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players C1 Health Monitoring
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players C1 Health Monitoring

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This full lesson covers BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players C1 Health Monitoring Assessment, including; Blood pressure. • Heart rate monitor: radial/carotid pulse. • Hip-to-waist ratio. • BMI calculation. • Bioelectrical impedance. • Health screening questionnaire: o alcohol consumption o typical daily diet o fluid consumption o sleep o physical activity.