This resource will cover the whole of R093 LO2/TA2 for OCR Cambridge Nationals in Creative iMedia: 12 Teacher PowerPoints + answers 12 Student worksheets/PowerPoints Fully editable PowerPoints and worksheets with no restrictions Meticulously planned using OCR exam papers, specification and reputable sources Arial font used for accessibility Neutral colours used for accessibility Small file size for easier distribution to learners Includes detailed scheme of work It will cover the following: Topic Area 2: Factors influencing product design 2.1 How style, content and layout are linked to the purpose 2.2 Client requirements and how they are defined 2.3 Audience demographics and segmentation 2.4 Research methods, sources and types of data 2.5 Media codes used to convey meaning, create impact and/or engage audience

The following unit will cover: R067 OCR Enterprise and Marketing - Whole LO2/TA2 Topic Area 2: Market research to target a specific customer 2.1 The purpose of market research 2.2 Primary market research methods 2.3 Secondary market research sources 2.4 Types of data 2.5 Types of market segmentation 2.6 The benefits of market segmentation to a business 6 Teacher PowerPoints/lessons 6 Student worksheets Examination Questions + answers embedded Arial font used for accessibility Neutral colours used for accessibility Developed using OCR Exam papers, mark schemes and OCR endorsed resources Small file size for easier distribution to students

The following unit will cover: R067 OCR Enterprise and Marketing - Whole LO5/TA5 Topic Area 5: Factors to consider when starting up and running an enterprise 3 Teacher PowerPoints/lessons 3 Student worksheets Examination Questions + answers embedded Arial font used for accessibility Neutral colours used for accessibility Developed using OCR Exam papers, mark schemes and OCR endorsed resources Small file size for easier distribution to students

The following unit will cover: R067 OCR Enterprise and Marketing - Whole LO4/TA4 Topic Area 4: Creating a marketing mix to support a product 4.1 The marketing mix elements for a good/service 4.2 How the elements of the marketing mix work together 4.3 Types of advertising medium used to attract and retain customers and the appropriateness of each 4.4 Sales promotion techniques used to attract and retain customers and the appropriateness of each 4.5 Public relations 4.6 How to sell the good/service to the consumer 4.7 The product lifecycle 4.8 Extension strategies for products in the product lifecycle and the appropriateness of each 4.9 Factors to consider when pricing a product to attract and retain customers 4.10 Types of pricing strategies and the appropriateness of each 11 Teacher PowerPoints/lessons 11 Student worksheets Examination Questions + answers embedded Arial font used for accessibility Neutral colours used for accessibility Developed using OCR Exam papers, mark schemes and OCR endorsed resources Small file size for easier distribution to students

OCR’s END OF UNIT TEST has been changed and modified with marks added. The test has also been separated with the quiz and answer sheet on two separate documents. OCR Statement: OCR Resources: the small print OCR’s resources are provided to support the delivery of OCR qualifications, but in no way constitute an endorsed teaching method that is required by the Board, and the decision to use them lies with the individual teacher. Whilst every effort is made to ensure the accuracy of the content, OCR cannot be held responsible for any errors or omissions within these resources. This resource may be freely copied and distributed, as long as the OCR logo and this message remain intact and OCR is acknowledged as the originator of this work.

OCR’s END OF UNIT TEST has been changed and modified with marks added. The test has also been separated with the quiz and answer sheet on two separate documents. OCR Statement: OCR Resources: the small print OCR’s resources are provided to support the delivery of OCR qualifications, but in no way constitute an endorsed teaching method that is required by the Board, and the decision to use them lies with the individual teacher. Whilst every effort is made to ensure the accuracy of the content, OCR cannot be held responsible for any errors or omissions within these resources. This resource may be freely copied and distributed, as long as the OCR logo and this message remain intact and OCR is acknowledged as the originator of this work.

OCR’s END OF UNIT TEST has been changed and modified with marks added. The test has also been separated with the quiz and answer sheet on two separate documents. OCR Statement: OCR Resources: the small print OCR’s resources are provided to support the delivery of OCR qualifications, but in no way constitute an endorsed teaching method that is required by the Board, and the decision to use them lies with the individual teacher. Whilst every effort is made to ensure the accuracy of the content, OCR cannot be held responsible for any errors or omissions within these resources. This resource may be freely copied and distributed, as long as the OCR logo and this message remain intact and OCR is acknowledged as the originator of this work.

OCR’s END OF UNIT TEST has been changed and modified with marks added. The test has also been separated with the quiz and answer sheet on two separate documents. OCR Statement: OCR Resources: the small print OCR’s resources are provided to support the delivery of OCR qualifications, but in no way constitute an endorsed teaching method that is required by the Board, and the decision to use them lies with the individual teacher. Whilst every effort is made to ensure the accuracy of the content, OCR cannot be held responsible for any errors or omissions within these resources. This resource may be freely copied and distributed, as long as the OCR logo and this message remain intact and OCR is acknowledged as the originator of this work.

OCR’s END OF UNIT TEST has been changed and modified with marks added. The test has also been separated with the quiz and answer sheet on two separate documents. OCR Statement: OCR Resources: the small print OCR’s resources are provided to support the delivery of OCR qualifications, but in no way constitute an endorsed teaching method that is required by the Board, and the decision to use them lies with the individual teacher. Whilst every effort is made to ensure the accuracy of the content, OCR cannot be held responsible for any errors or omissions within these resources. This resource may be freely copied and distributed, as long as the OCR logo and this message remain intact and OCR is acknowledged as the originator of this work.

OCR’s END OF UNIT TEST has been changed and modified with marks added. The test has also been separated with the quiz and answer sheet on two separate documents. OCR Statement: OCR Resources: the small print OCR’s resources are provided to support the delivery of OCR qualifications, but in no way constitute an endorsed teaching method that is required by the Board, and the decision to use them lies with the individual teacher. Whilst every effort is made to ensure the accuracy of the content, OCR cannot be held responsible for any errors or omissions within these resources. This resource may be freely copied and distributed, as long as the OCR logo and this message remain intact and OCR is acknowledged as the originator of this work.

OCR’s END OF UNIT TEST has been changed and modified with marks added. The test has also been separated with the quiz and answer sheet on two separate documents. OCR Statement: OCR Resources: the small print OCR’s resources are provided to support the delivery of OCR qualifications, but in no way constitute an endorsed teaching method that is required by the Board, and the decision to use them lies with the individual teacher. Whilst every effort is made to ensure the accuracy of the content, OCR cannot be held responsible for any errors or omissions within these resources. This resource may be freely copied and distributed, as long as the OCR logo and this message remain intact and OCR is acknowledged as the originator of this work.

OCR’s END OF UNIT TEST has been changed and modified with marks added. The test has also been separated with the quiz and answer sheet on two separate documents. OCR Statement: OCR Resources: the small print OCR’s resources are provided to support the delivery of OCR qualifications, but in no way constitute an endorsed teaching method that is required by the Board, and the decision to use them lies with the individual teacher. Whilst every effort is made to ensure the accuracy of the content, OCR cannot be held responsible for any errors or omissions within these resources. This resource may be freely copied and distributed, as long as the OCR logo and this message remain intact and OCR is acknowledged as the originator of this work.

OCR’s END OF UNIT TEST has been changed and modified with marks added. The test has also been separated with the quiz and answer sheet on two separate documents. OCR Statement: OCR Resources: the small print OCR’s resources are provided to support the delivery of OCR qualifications, but in no way constitute an endorsed teaching method that is required by the Board, and the decision to use them lies with the individual teacher. Whilst every effort is made to ensure the accuracy of the content, OCR cannot be held responsible for any errors or omissions within these resources. This resource may be freely copied and distributed, as long as the OCR logo and this message remain intact and OCR is acknowledged as the originator of this work.

OCR’s END OF UNIT TEST has been changed and modified with marks added. The test has also been separated with the quiz and answer sheet on two separate documents. OCR Statement: OCR Resources: the small print OCR’s resources are provided to support the delivery of OCR qualifications, but in no way constitute an endorsed teaching method that is required by the Board, and the decision to use them lies with the individual teacher. Whilst every effort is made to ensure the accuracy of the content, OCR cannot be held responsible for any errors or omissions within these resources. This resource may be freely copied and distributed, as long as the OCR logo and this message remain intact and OCR is acknowledged as the originator of this work.

Creative iMedia R093 TA1/LO1 Misconceptions Assessment The pack includes: Teacher PowerPoint for guidance Microsoft Word paper assessment Microsoft Word answers to assessment highlighted in the same format FULL UNIT available here: https://www.tes.com/teaching-resource/r093-ocr-creative-imedia-full-unit-40-lessons-12835974 SAMPLE PACK available here: https://www.tes.com/teaching-resource/-12805157 Promote Reciprocal Reading LO1 literacy keywords sheet: https://www.tes.com/teaching-resource/resource-12968647 Please leave a positive review if it helped. Thanks in advance!

Creative iMedia R093 TA3/LO3 Misconceptions Assessment The pack includes: Teacher PowerPoint for guidance Microsoft Word paper assessment Microsoft Word answers to assessment highlighted in the same format Knowledge retention questions from the previous TA1/LO1 and TA2/LO2 FULL UNIT available here: https://www.tes.com/teaching-resource/r093-ocr-creative-imedia-full-unit-40-lessons-12835974 SAMPLE PACK available here: https://www.tes.com/teaching-resource/-12805157 Promote Reciprocal Reading LO3 literacy keywords sheet: https://www.tes.com/teaching-resource/resource-12969163 Please leave a positive review if it helped. Thanks in advance!

Creative iMedia R093 TA4/LO4 Misconceptions Assessment The pack includes: Teacher PowerPoint for guidance Microsoft Word paper assessment Microsoft Word answers to assessment highlighted in the same format Knowledge retention questions from the previous TA1/LO1, TA2/LO2 and TA3/LO3 FULL UNIT available here: https://www.tes.com/teaching-resource/r093-ocr-creative-imedia-full-unit-40-lessons-12835974 SAMPLE PACK available here: https://www.tes.com/teaching-resource/-12805157 Promote Reciprocal Reading LO4 literacy keywords sheet: https://www.tes.com/teaching-resource/resource-12969165 Please leave a positive review if it helped. Thanks in advance!

Creative iMedia R093 TA2/LO2 Misconceptions Assessment The pack includes: Teacher PowerPoint for guidance Microsoft Word paper assessment Microsoft Word answers to assessment highlighted in the same format Knowledge retention questions from the previous TA1/LO1 FULL UNIT available here: https://www.tes.com/teaching-resource/r093-ocr-creative-imedia-full-unit-40-lessons-12835974 SAMPLE PACK available here: https://www.tes.com/teaching-resource/-12805157 Promote Reciprocal Reading LO2 literacy keywords sheet: https://www.tes.com/teaching-resource/resource-12969161 Please leave a positive review if it helped. Thanks in advance!

Reciprocal Reading - Never heard the word grid Reciprocal reading is a structured approach to improve literacy and teaching strategies. It encompasses the following (questioning, clarifying, summarising and predicting) Students can RAG their understanding of keywords using the Red, Amber and Green colours Single A4 sheet of keywords Fully editable to cater for your students This resource is for keywords linked to R093 - TA1/LO1