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Business; BTEC Level 3; Unit 13; Recruitment & Selection
P3; M1; M2; D1
Assignment framework, includes a journal for evaluation to enhance chance of meeting D1
Framework splits class in 2, to ease practical and include group evaluations.
Group A- CEO documentation
Group B- Management role
Half do A & half do B documentation, they will then apply for and interview for the other role.
Includes info from BTEC text book & tasks to prepare then very structured instructions for assignment with clear criteria met next to each part of the task.
Slide 2- overview explains framework
slides 3-7 Job description: text book theory; example; task; assignment expectation framework.
slides 8-13 Job Specification: text book theory; examples; task; assignment expectation framework.
slides 14 & 15 Job advertisement: text book theory; assignment guidance/ expectation
slides 16-18 CV writing assignment framework; school leaver CV example; useful links.
slides 19 application expectation for assignment
slides 20-22 Cover letter guidance/expectation for assignment; preparation task; text book theory.
slide 23- review all documentation completed so far
slide 24 short listing text book theory
slide 25 types of interview listed (could add slides here)
slide 26 offer letter for interview - look at equality
slide 27 interview matrix: text book theory
slide 28 other testing- IQ/personality
slides 23-28 are basic, have main considerations written, could do with an extra slide for each perhaps.
Once complete only the practical remains for this unit.
Business Ownership- Not for profit organisation
Lesson Objectives
Starter- Short video on NPO and questions prepared
Definition (notes)
Key information
Finding Funding
What's the message task- billboard
Activity- create NPO: key points to cover and extension
Activity 2- create a billboard advertisement for your NPO
Plenary- present to class- Peer review (what went well; even better if)
BTEC level 3 Unit 13 recruitment & selection
Intro to Unit 13
P1- breakdown of Assignment
Recruitment sources- internal/external
internal/external advertising
Homework- research
Business Studies- Vision and Mission Statements
starter- own dreams and aspirations (growth mindset)
Learning outcomes
What is a mission statement- short activity, links starter and own school mission
What is a vision statement- short activity, links starter and own school vision
Mission or vision? quiz
Why are statements important - research importance
Task: Re-write your starter and ensure you have a vision and mission
Extension- Look up school vision/mission
Share answers- think about next steps to achieve goals.
Business Ownership- Franchise
Logo starter- what do they have in common?
Learning Outcomes
What is a Franchisee?
Benefits
Disadvantages
Activity- Franchise research; Extension- research another and compare
Share answers as a class- compare differences
Plenary questions
Business Studies Definition Flashcards (Match up or Flash) 90 cards
Business studies definitions- Great for revision!
Can be used as flash cards or pair up/ match cards
90 different glossary terms
covers ownership, marketing, finance, new business, people in business, operations management, business growth.
Colour coded by business area.
Business Studies: Motivational Theory (employee incentives; Maslow)
Starter- case study of 'Footlocker', how to improve motivation?
Learning Outcomes
Benefits of motivated workforce
How to create motivated workforce- Maslow's Hierarchy of Needs
Task- Exam marker question. Swap. Peer Asses (www/ebi)
Plenary Quiz
Hierarchy Template sheet to fill out during lesson.
Business Studies Revision Bingo! (Secondary)
A variety of business questions and thirty six bingo cards.
Questions are based on theories (such as boston matrix) and definitions- so the resource is lasting.
Example:
What are the 4 stages of the product life cycle? Introduction, Growth, Maturity & Decline
What element of the Boston matrix demonstrates a product of low market growth and high market share? Cash cow
Business Studies- Introduction to Business Ethics
Starter- oil spill images match news story (BP)
Short video BP consequences
Unit Objectives
Definitions
Activity- Should ethics exceed legal expectations, article link.
Notes & Key terms
Kohlberg moral development video link- template to fill (attached activity sheet) and /Heinz dilemma to discuss
Lesson 2:
Activity sheet- match company to unethical behaviour (sheet attached)
Assignment task- Report: pick company and discuss ethical issues and how company conducts itself (could have students present).
Business Studies- Objectives (SMART)
Starter- Write a mission/vision statement (follow on lesson from my vision/mission lesson)
Learning Outcomes
Difference: vision; mission; aims/goals; objectives
What is an objective- SMART defined
Activity- scenario: write SMART objective to reach mission/vision
What is a corporate objective?
Introduce functional objectives
Activity 2- pick a mission statement (3 on slide): Create SMART objective and one functional objective.
4 plenary questions for Exit card- also lesson review www/ebi
Promotion Lesson- Design Mix & Below-the-line
starter activity question- links to task
Objectives written
Introduce design mix
Fit in the Mix- activity
Design mix activity- adapt a current product
Effective use of mix- notes
Land Rover Example- CSR link
Adapt from previous activity
Introduction to Promotion
Types of Promotion- Above- the - line
Create promotion for design mix product
Plenary questions
Business Marketing Theory presentation
A large presentation created to cover lots of areas of marketing to teach business terminology and theory, all with examples.
Slides include:
USP
Marketing Mix
How to write a marketing mix
Pricing strategies:
cost plus; penetration; skimming; predatory; competitive; psychological; social trends- dynamic, auction, personalised, subscription, price comparison
Market Mapping
Porters generic competitive strategy
Promotions: above & below the line
What creates a brand
Importance of branding
Types of branding: manufacturer, generic, own label.
Benefits of strong branding: added value, elastcity, priemium pricing
Ways to build a brand: USP, advertising, sponsorship, social media
Business Studies- Pricing Strategies
Starter activity
Learning Outcomes
Introduction to pricing strategies- links objectives
Cost plus pricing;
Price skimming;
Penetration pricing;
All with short activities.
Activity questions (4 & 8 marker)
Predatory pricing;
Psychological pricing;
Competitive Pricing;
Plenary questions
Extension slide- Social trends pricing
Ethics & Pressure group Lesson- Business Studies GCSE/AS
Covers Kohlberg's Moral development (Hienz dilemma)
Introduction to Ethics and Ethical terms (CSR)
What is a trade off?
BP Oil spill Example
Pressure groups
Multiple choice questions throughout and plenary quiz
Globalisation (Business studies; Geography or PSHE) Year 7-9
Logo quiz starter
Previous international communication
New technology communication
Create definition
Find examples
Create a cultural diverse Bio- How globalised are you?
Promotion Lesson- Below-the-line (Follow on from Above-the-line)
Follow on session from my Promotion Lesson- Design mix and Above-the-line:
Asses prior knowledge (Above-the-line)
Objectives
Below-the-line intro:
Sales production
Public Relations
Merchandising & Packaging
Direct Mailing
Direct Selling
Trade fair
Activity- Poster Activity
Share work prompt
Plenary questions
Purpose of Business Planning (GCSE/AQA) Lesson 6
Starter task with extension
contents of a business plan
key terms
Risk & Uncertainty video and question
Why is a business plan so important- task and key info
Homework research task (could begin in class- time permitting)
plenary- example exam questions included for HA
Business Aims/Objectives GCSE AQA
starter task
definitions
research task- company vision/missions
own goals and steps to complete
research feedback
aims basis reasons
ethical washing powder add plenary to discuss based on learning- whats the message?
Business studies- obtaining finance
starter
Learning objectives
Cost; Risk & Availability
Short and long term finance
Selling shares
TASK: how should I obtain finance? 3 scenarios to assess
Plenary questions
Objectives & Stakeholder influence Business GCSE (Lesson 5)
starter
brainstorm of non-profits
decision making and stakeholders- spider diagram
match up stakeholder to influence
stakeholder influence definitions
homework exam questions, different markers