MARKETING MIX New

MARKETING MIX New

In this file you will find 4 lecture and 4 seminar materials which are fully related to the marketing mix. Product Mix, Price Mix, Promotion Mix and Place Mix. Inside of each file you will find lots of interesting related case studies and activities. Bear in mind that this files are updated and improved in comparison with previous Marketing MIX bundle. All materials are covered by Bachelor Level Students, during Marketing Module.
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Place Mix / Distribution Mix of Marketing Mix

Place Mix / Distribution Mix of Marketing Mix

Place Mix / Distribution Mix is covered as a separate Lecture and Seminar as a separate element of Marketing mix by Bachelor Level Students of Principle of Marketing Module. The agenda of the Lecture and Seminar is: - Supply Chains and the Value Delivery Network - Choice of channel - Importance of Marketing Channels - Why we use intermediaries - Levels of distribution - Types of Intermediary - Channel Behaviour - Vertical marketing systems - Analyzing Consumer Needs - Setting Channel Objectives - Identifying Major Alternatives - Evaluating the Major Alternatives In this File you will Find: - 1 Place Mix Lecture Power Point Presentation - 1 Place Mix Seminar Power Point Presentation - 1 Case Study on Production - 1 Case Study on all 4 P`s of Marketing mix - 1 Quiz with 20 Questions and all answers - 1 Video Clip On Case Study All teaching materials are used during teaching process of Bachelor Level Students and students find them very interesting and they are fully engaged in the learning process. If you will download this file please don`t hesitate to leave a comments on how do you find this materials, cause your opinion is highly appreciated for further development of teaching process.
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Pricing Strategies, Price Mix part of Marketing Mix

Pricing Strategies, Price Mix part of Marketing Mix

Price as a separate part of Marketing mix plays an important role in the success of any company. this file is fully dedicated to the Price. This materials are covered separately as a separate topic and lecture of Marketing Mix by Bachelor level Students during Principles of Marketing Module. The agenda of this file is: - Answer the question “what is a price”? - Types of Cost - Identify the three major pricing strategies. - Identify and define the other important internal and external factors affecting firm’s pricing decisions - New product, product mix pricing strategies - Break even Analysis - Price Elasticity of Demand (Elastic, Inelastic, Unitary) In this File you will find: - 1 Pricing Strategies Lecture Power Point Presentation - 1 Pricing Strategies Seminar Power Point Presentation - 1 Activity for Price Skimming and Price Penetration - 1 Activity on Break Even Analysis - 1 Activity on Price Elasticity of Demand with answers - 1 Video Clip on Related topic All materials are covered by Bachelor Level students, Students find them very interesting. If you will buy and use this materials please provide your feedback for the future improvements, they will be highly appreciated. Thanks.
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MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH

MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH

MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Understand the importance of, and the process used in, defining marketing research problems; •Describe the tasks involved in problem definitions; •Discuss in detail the nature and various components of a research brief and a research proposal; •Discuss the environmental factors affecting the definition of the research problem; •Clarify the distinction between the marketing decision problem and the marketing research problem; •Understand the role of theory in the development and execution of applied marketing research; •Understand the ethical issues and conflicts that arise in defining the problem and developing a research approach; In the attached file, you will find: • 1 MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH lecture power point presentation • 1 Tutorial Plan • 4 Case Studies This lecture is covered by bachelor students. Once purchased please leave comment.
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Research design formulation

Research design formulation

Research design formulation is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Define research design, classify various research designs, and explain the differences between exploratory and conclusive research designs; •Compare and contrast the basic research designs: exploratory, descriptive and causal; •Understand how the participants may affect research design choices; •Describe the major sources of errors in research design, including random sampling error and the various sources of non-sampling error; In the attached file, you will find: • 1 Research design formulation lecture power point presentation • 1 Tutorial Plan with several activities This lecture is covered by bachelor students. Once purchased please leave comment.
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Introduction to marketing research

Introduction to marketing research

Introduction to marketing research is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: • understand the nature and scope of marketing research; • understand its role in the design and implementation of successful marketing decision; • describe a conceptual framework for conducting marketing research as well as the steps of the marketing research process; • distinguish between problem identification and problem-solving marketing research; • appreciate the relative values and importance of marketing research in regions and countries throughout the world; In the attached file, you will find: • 1 introduction to marketing research lecture power point presentation • 1 Tutorial Plan with 7 different activities for students • Several Case Studies This lecture is covered by bachelor students. Once purchased please leave comment.
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Secondary data collection and analysis

Secondary data collection and analysis

Secondary data collection and analysis is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Define the nature and scope of secondary data and distinguish secondary data from primary data; •Analyze the advantages and disadvantages of secondary data and their uses in the various steps of the marketing research process; •Describe in detail the different sources of secondary data, focusing upon external sources in the form of published materials and syndicated services; •Explain the need to use multiple sources of secondary data; •Understand the challenges of using secondary data in international marketing research; •Describe the nature and purpose of researchers utilizing internal sources of secondary data; •Understand how web analytics can capture and model customer data and thus support marketing. In the attached file, you will find: • 1 Secondary data collection and analysis lecture power point presentation • 1 Tutorial Plan with several activities This lecture is covered by bachelor students. Once purchased please leave comment.
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Qualitative research - its nature and approaches

Qualitative research - its nature and approaches

Qualitative research - its nature and approaches is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Explain the difference between qualitative and quantitative research in terms of the objectives, sampling, data collection and analysis, and outcomes; •Describe why qualitative research is used in marketing research; •Understand the nature and application of ethnographic approcahes; •Understand how qualitative researchers develop knowledge through a grounded theory approaches; •Describe focus groups in detail, with an emphasis on planning and conducting focus groups; •Describe in-depth interview techniques in detail, citing their advantages, disadvantages and applications; •Describe the stages involved in analysing qualitative data. In the attached file, you will find: • 1 Qualitative research - its nature and approaches lecture power point presentation • 1 Tutorial Plan with several activities • 5 Case Studies This lecture is covered by bachelor students. Once purchased please leave comment.
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Derivative of Multivariable Functions

Derivative of Multivariable Functions

Derivative of Multivariable Functions is one of the topic which is covered during Mathematics lectures and seminars in order to enhance students knowledge. During this Lecture and Seminar we are covering following subtopics (Agenda): •Partial derivatives of multivariable functions •Rules of partial differentiation •Applications of partial derivatives In this File you will find: - 1 Derivative of Multivariable Functions Lecture Power Point Presentation 28 Slides - 1 Seminar Plan - 14 Seminar Activities with full answer list for students All covered materials are taught for bachelor level students Level 3. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Unconstrained Optimization

Unconstrained Optimization

Unconstrained Optimization is one of the topic which is covered during Mathematics lectures and seminars in order to enhance students knowledge. During this Lecture and Seminar we are covering following subtopics (Agenda): •Intervals of increase and decrease •Concavity and convexity •Critical and stationary points •Optimization of economic functions In this File you will find: - 1 Unconstrained Optimization Lecture Power Point Presentation 28 Slides - 1 Seminar Plan - 19 Seminar Activities with full answer list for students All covered materials are taught for bachelor level students Level 3. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Integration

Integration

Integration is one of the topic which is covered during Mathematics lectures and seminars in order to enhance students knowledge. During this Lecture and Seminar we are covering following subtopics (Agenda): •Indefinite integrals •Definite integrals •Applications of indefinite and definite integrals In this File you will find: - 1 Integration Lecture Power Point Presentation 25 Slides - 1 Seminar Plan - 13 Seminar Activities with full answer list for students All covered materials are taught for bachelor level students Level 3. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Linear Programming

Linear Programming

Linear Programming is one of the topic which is covered during Mathematics lectures and seminars in order to enhance students knowledge. During this Lecture and Seminar we are covering following subtopics (Agenda): •Graphing linear inequalities •Graphing systems of linear inequalities •Linear programming problems •Applications of linear programming In this File you will find: - 1 Linear Programming Lecture Power Point Presentation 23 Slides - 1 Seminar Plan - 14 Seminar Activities with full answer list for students All covered materials are taught for bachelor level students Level 3. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Constrained Optimization

Constrained Optimization

Constrained Optimization is one of the topic which is covered during Mathematics lectures and seminars in order to enhance students knowledge. During this Lecture and Seminar we are covering following subtopics (Agenda): • Optimization on the intervals • Method of substitution • Method of Lagrange multipliers In this File you will find: - 1 Constrained Optimization Lecture Power Point Presentation 24 Slides - 1 Seminar Plan - 18 Seminar Activities with full answer list for students All covered materials are taught for bachelor level students Level 3. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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MS Excel Applications

MS Excel Applications

MS Excel Applications is one of the topic which is covered during Mathematics lectures and seminars in order to enhance students knowledge. During this Lecture and Seminar we are covering following subtopics (Agenda): •Entering formulae •Sketching graphs •Descriptive statistics •Solving equations •Solving linear programming problems •Solving simultaneous linear equations In this File you will find: - 1 MS Excel Applications Lecture Power Point Presentation 17 Slides - 1 Seminar Plan - 13 Seminar Activities with full answer list for students All covered materials are taught for bachelor level students Level 3. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Change Management

Change Management

Change Management is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.What is Change Management? 2.Needs for change/The change process and the issues 3.Change and Productivity 4.Negative reactions 5.Lewin’s “3 Phases of Change” 6.Kotter’s “Theory of Change” 7.The Role of HR in M & A Activities 8.Why are HR Issues Neglected in M&As? 9.Common Issues in Successful M & As 10.HRM Techniques for Managing Culture Change 11.Impacts of organisational Change on Employees In this File you will find: 1 Change Management Lecture Power Point Presentation 1 Seminar Plan with 6 different activities All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Career Management

Career Management

Career Management is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.Meaning and objectives of CM 2.CM stages and activities 3.Strategy 4.Role of Manager In this File you will find: 1 Career Management Lecture Power Point Presentation 1 Seminar Plan with 4 different activities 1 Case Study All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Compensation Schemes, Incentives and Benefits

Compensation Schemes, Incentives and Benefits

Compensation Schemes, Incentives and Benefits is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.Traditional vs Contingent Pay 2.Types of Contingent Pay and Reasons for introducing 3.Challenges 4.SMART Goals 5.What are Benefits? Intangible/Flexible Benefits 6.Classification of Benefits 7.Practical Task 8.Key Factors and Communication of Benefits In this File you will find: 1 Compensation Schemes, Incentives and Benefits Lecture Power Point Presentation 1 Seminar Plan with 2 different activities 3 Reading files for Lecturer All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Reward Management and Strategies

Reward Management and Strategies

Reward Management and Strategies is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.Why do we need Reward Management? 2.The Reward System and Total Reward 3.Legal Issues in Rewarding employees 4.Reward Policies 5.Equity theory and Exchange Scenarios 6.Agency Theory 7.Tournament Theory In this File you will find: 1 Reward Management and Strategies Lecture Power Point Presentation 1 Seminar Plan with 6 different activities 4 Case Studies 4 Reading files for Lecturer All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Job Evaluation

Job Evaluation

Job Evaluation is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.What is Job Evaluation? 2.Aims and Approaches of Job Evaluation 3.JE Methods 4.Analytical Job Evaluation Methods 5.Point-Factor Method 6.Common Problems In this File you will find: 1 Job Evaluation Lecture Power Point Presentation 1 Seminar Plan with 4 different activities All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Performance Management and Performance Appraisal

Performance Management and Performance Appraisal

Performance Management is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.Performance Measurement 2.Functions of Performance Appraisal 3.Criteria for Effective Performance Appraisal Systems 4.Types of Performance to Measure 5.Performance Appraisal Methods 6.Performance Raters (Evaluators) and feedback 7.Case: GOOGLE’s approach In this File you will find: 1 Performance Management Lecture Power Point Presentation 1 Seminar Plan 4 Case Studies 3 Relevant videos 2 Reading files for Lecturer All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Recruitment and Selection

Recruitment and Selection

Recruitment and Selection is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.What is Recruitment and what its stages/issues? 2.Hiring the Right Person. Sources of Recruitment 3.Recruitment Policy. Evaluation & Benchmarking 4.What is Selection and what are its methods? 5.Selection Process. Barriers to effective selection 6.Taylor-Russell Table. 7.Summary & Advice In this File you will find: 1 Recruitment and Selection Lecture Power Point Presentation 1 Seminar Plan 6 Seminar Exercises 3 Case Study 6 related Video clips All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Human Resource Planning and Job Analysis

Human Resource Planning and Job Analysis

Human Resource Planning and Job Analysis is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.What is HR planning? 2.HRP content 3.Supply forecasting methods 4.Job analysis techniques 5.Factors for consideration 6.Labour turnover In this File you will find: 1 Human Resource Planning and Job Analysis Power Point Presentation 1 Seminar Plan 4 Seminar Exercises 3 Case Study 4 related Video clips All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Training and development

Training and development

Training and development is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.Meaning and objectives of training 2.Training needs identification 3.Types and Techniques of Training 4.Training Evaluation and Why Training fails? 5.Meaning of Talent and Talent Management? 6.Why Talent Management is important? 7.Talent Development Process and Measures In this File you will find: 1 Training and development Lecture Power Point Presentation 1 Case Study All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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Human Resource Management Audit

Human Resource Management Audit

Human Resource Management Audit is one of the topic which is covered during Human Resource Management Module lectures and seminars in order to enhance students’ knowledge. Key Covered Questions: 1.Development of HRM. Why to manage Human Resources? 2.Functions included in HRM process 3.Horizontal and Vertical Fit of HRM 4.Contemporary issues in people management 5.The role of HR in Company’s strategy 6.HR Audit Cycle 7.HR Audit’s importance 8.What should you be concerned about? In this File you will find: 1 Human Resource Management Audit Lecture Power Point Presentation 1 Seminar Plan 1 Seminar Exercises 1 Case Study 2 related Video clips 2 files for reading All covered materials are taught for bachelor level students Level 5. Please write your comments once you purchase this lesson in order to have some suggestions for further improvements of teaching materials.
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