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Mark's Shop

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Teacher for eight years having spent the 16 years prior employed as a Bank Manager of Lloyds Banking Group. Teacher of Economics/Business Studies and Global perspective with a school on Hong Kong having previously taught in Malaysia and China. In the academic year 2018/19, 55% of my A2 class gained an A* in Economics (16/29) with every student passing grade C or above. Assistant examiner - IGCSE Economics

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Teacher for eight years having spent the 16 years prior employed as a Bank Manager of Lloyds Banking Group. Teacher of Economics/Business Studies and Global perspective with a school on Hong Kong having previously taught in Malaysia and China. In the academic year 2018/19, 55% of my A2 class gained an A* in Economics (16/29) with every student passing grade C or above. Assistant examiner - IGCSE Economics
4.7 Employment and unemployment (IGCSE Macroeconomics)
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4.7 Employment and unemployment (IGCSE Macroeconomics)

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The nature and causes of changes in the pattern of employment, for example increase in proportion of workers employed in the tertiary sector and formal economy as an economy develops; a greater proportion of women in the labour force due to changes in social attitudes; decline in the proportion employed in the public sector as a country moves towards a market economy. How unemployment is measured – claimant count and labour force survey – the formula for the unemployment rate. Frictional, structural and cyclical unemployment. The consequences of unemployment for the individual, firms and the economy as a whole. The range of policies available to reduce unemployment and how effective they might be.
3.7 Firms’ costs, revenue and objectives (IGCSE Microeconomics)
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3.7 Firms’ costs, revenue and objectives (IGCSE Microeconomics)

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Total cost (TC), average total cost (ATC), fixed cost (FC), variable cost (VC), average fixed cost (AFC), average variable cost (AVC). Calculation of TC, ATC, FC, VC, AFC and AVC. Definition, drawing and interpretation of diagrams that show how changes in output affect costs of production. Total revenue (TR) and average revenue (AR). Note: marginal revenue is not required. Calculation of TR and AR. The influence of sales on revenue. Survival, social welfare, profit maximisation and growth. Note: marginal cost (MC) not required.
3.4 Marketing strategy (IGCSE Business Studies)
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3.4 Marketing strategy (IGCSE Business Studies)

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3.4.1 Justify marketing strategies appropriate to a given situation: • Importance of different elements of the marketing mix in influencing consumer decisions in given circumstances • Recommend and justify an appropriate marketing strategy in given circumstances 3.4.2 The nature and impact of legal controls related to marketing: • Impact of legal controls on marketing strategy, e.g. misleading promotion, faulty and dangerous goods 3.4.3 The opportunities and problems of entering new foreign markets: • Growth potential of new markets in other countries • Problems of entering foreign markets, e.g. cultural differences and lack of knowledge • Benefits and limitations of methods to overcome such problems, e.g. joint ventures, licensing
IGCSE Macroeconomics (Units 4 - 6)
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IGCSE Macroeconomics (Units 4 - 6)

16 Resources
4.2 macroeconomic aims of government 4.3 fiscal policy 4.4 monetary policy 4.5 supply-side policy 4.6 economic growth 4.7 employment and unemployment 4.8 inflation and deflation 5.1 living standards 5.2 poverty 5.3 population 5.4 differences in economic development 6.1 international specialisation 6.2 globalisation, free trade and protectionism 6.3 current account of the balance of payments 6.4 foreign exchange rate
3.3.1 Marketing mix - product & price (IGCSE Business Studies)
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3.3.1 Marketing mix - product & price (IGCSE Business Studies)

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3.3.1 Product: • The costs and benefits of developing new products • Brand image; impact on sales and customer loyalty • The role of packaging • The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram • How stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions 3.3.2 Price: • Pricing methods (benefits and limitations of different methods), e.g. cost plus, competitive, penetration, skimming, and promotional • Recommend and justify an appropriate pricing method in given circumstances • Understand the significance of price elasticity: difference between price elastic demand and price inelastic demand; importance of the concept in pricing decisions (knowledge of the formula and calculations of PED will not be assessed
3.3 Workers (IGCSE Microeconomics)
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3.3 Workers (IGCSE Microeconomics)

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Wage and non-wage factors. The influences of demand and supply, relative bargaining power and government policy, including minimum wage. How changes in demand and supply, relative bargaining strengths, discrimination and government policy can all influence differences in earnings between workers whether they are: skilled/unskilled; primary/secondary/tertiary; male/female; private sector/public sector. Definition, drawing and interpretation of diagrams that illustrate the effects of changes in demand and supply in the labour market. Advantages and disadvantages for workers, firms and the economy.
3.5 Firms (IGCSE Microeconomics)
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3.5 Firms (IGCSE Microeconomics)

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In terms of primary/secondary/tertiary sectors and private/public sector, and the relative size of firms. The advantages and disadvantages of small firms, the challenges facing small firms and reasons for their existence. Internal growth, for example increased market share. External growth, for example mergers. Examples, advantages and disadvantages of different types of mergers: horizontal, vertical, and conglomerate. How internal and external economies and diseconomies of scale can affect a firm/industry as the scale of production changes. Note: detailed knowledge of different types of structure of a firm is not required.
1. Understanding Business Activity (IGCSE Business Unit 1)
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1. Understanding Business Activity (IGCSE Business Unit 1)

6 Resources
IGCSE Business Studies Unit 1 (PPTs) 1.1 Business activity 1.2 Classification of businesses 1.3.1 & 1.3.2 Enterprise, Business Growth and Size 1.4 Types of Business Organisation 1.5 Business objectives and shareholder interests
2.4 Internal and External Communication (IGCSE Business Studies)
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2.4 Internal and External Communication (IGCSE Business Studies)

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2.4.1 Why effective communication is important and the methods used to achieve it: • Effective communication and its importance to business • Benefits and limitations of different communication methods including those based on information technology (IT) • Recommend and justify which communication method to use in given circumstances 2.4.2 Demonstrate an awareness of communication barriers: • How communication barriers arise and problems of ineffective communication; how communication barriers can be reduced or removed
Financial statements
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Financial statements

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Details the constituents of an income statement and balance sheet. Cash statements are not covered. 7 ratios. Worksheet allows for practice with solution.
Budgeting
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Budgeting

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PowerPoint providing prompts to further learning. Cash flow work sheet.
6.3 Foreign exchange rates (IGCSE Macroeconomics)
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6.3 Foreign exchange rates (IGCSE Macroeconomics)

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Floating and fixed systems. The demand for and supply of a currency in the foreign exchange market and the determination of the equilibrium foreign exchange rate. Including changes in demand for exports and imports, changes in the rate of interest, speculation, and the entry or departure of MNCs. The effects of foreign exchange rate fluctuations on export and import prices and spending on imports and exports via the PED. The difference between, and the advantages and disadvantages of, a floating foreign exchange rate and a fixed foreign exchange rate system.
The economic problem
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The economic problem

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PPT aligned to the CIE syllabus. Summative and formative assessments provided with suggested solutions. Topics covered included scarcity, opportunity costs, factors of production etc.