Pearson Edexcel International A Level Business (132) 3 Markets This lesson covers: The interaction of supply and demand The drawing and interpretation of supply and demand diagrams to show the causes and consequences of price changes Written by Sarah Hilton for Revisionstation

2.3.1 Planning a business and raising finance 4 FORMS OF BUSINESS This complete lesson includes: a) Sole trader, partnership and private limited company (Ltd) b) Franchising, social enterprise, lifestyle businesses, online businesses c) Growth to public limited companies (plc) and stock market flotation This lesson is written by Sarah Hilton at Revisionstation

a) Stakeholder conflicts b) Pay and working conditions c) Environmental considerations: o emissions o waste disposal d) Supply chain considerations: o exploitation of labour o child labour e) Marketing considerations: o misleading product labelling o inappropriate promotional activities This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Spreading risk over different countries/regions b) Entering new markets/trade blocs c) Acquiring national/international brand names/patents d) Securing resources/supplies e) Maintaining/increasing global competitiveness This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Ethics of strategic decisions: o trade-offs between profit and ethics b) Pay and rewards c) Corporate Social Responsibility (CSR)

Pearson Edexcel International A Level Business (334)1 Corporate culture a) Strong and weak cultures. b) Classification of company cultures: • power • role • task • person. c) How corporate culture is formed. d) Difficulties in changing an established culture. Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Types of promotion b) Types of branding c) The benefits of strong branding: added value ability to charge premium prices reduced price elasticity of demand d) Ways to build a brand unique selling points (USPs)/differentiation advertising sponsorship the use of social media e) Changes in branding and promotion to reflect social trends: viral marketing social media emotional branding Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Competition and market size Written by Sarah Hilton for Revisionstation

This lesson includes a Powerpoint and a worksheet and covers: a) Tariffs b) Import quotas c) Other trade barriers: o government legislation o domestic subsidies Written by Sarah Hilton for Revisionstation

This lesson covers: the interdependent nature of business operations, finance, marketing and human resources within a business context how these interdependencies underpin business decision-making the impact of risk and reward on business activity the use of financial information in measuring and understanding business performance and decision-making This lesson was written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) The product life cycle b) Extension strategies: product promotion c) Boston Matrix and the product portfolio d) Marketing strategies appropriate for different types of market: mass markets niche markets business to business (B2B) and business to consumer (B2C) marketing e) Consumer behaviour – how businesses develop customer loyalty Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Distribution channels b) Changes in distribution to reflect social trends: online distribution changing from product to service Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Staff as an asset; staff as a cost b) Flexible workforce: o multi-skilling o part-time and temporary o flexible hours and home working o outsourcing c) Distinction between dismissal and redundancy d) Employer/employee relationships o individual approach o collective bargaining Written by Sarah Hilton for Revisionstation

Edexcel A Level Business 3.1.2 Theories of Corporate Strategy (complete lesson) This lesson covers: a) Development of corporate strategy: o Ansoff’s Matrix o Porter’s Strategic Matrix b) Aim of portfolio analysis c) Achieving competitive advantage through distinctive capabilities d) Effect of strategic and tactical decisions on human, physical, and financial resources This lesson is written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) The difficulties in developing from an entrepreneur to a leader Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Relevance of a business plan in obtaining finance b) Interpretation of a simple cash-flow forecast and calculations based on changes in the cash-flow variables c) Use and limitations of a cash-flow forecast Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Purpose of budgets b) Types of budget: o historical figures o zero based c) Variance analysis d) Difficulties of budgeting Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 1.4.1 OPTIONS FOR START UP AND SMALL BUSINESS (COMPLETE LESSON) 141 This lesson includes a PowerPoint and a worksheet and covers: The concept of limited liability: ● limited and unlimited liability ● the implications for the business owner(s) of limited and unlimited liability. The types of business ownership for start-ups: ● sole trader, partnership, private limited company ● the advantages and disadvantages of each type of business ownership. The option of starting up and running a franchise operation: ● the advantages and disadvantages of franchising. Written by Sarah Hilton for Revisionstation

2.3.1 Profit a) Calculation of: o gross profit o operating profit o profit for the year (net profit) b) Statement of comprehensive income (profit and loss account): o measuring profitability: calculation of gross profit margin, operating profit margin, and profit for the year (net profit) margin o ways to improve profitability c) Distinction between profit and cash 2.3.2 Liquidity a) Statement of financial position (balance sheet): o measuring liquidity: calculating current ratio and acid test ratio o ways to improve liquidity b) Working capital and its management: the importance of cash 2.3.3 Business failure a) Internal and external causes of business failure: o financial factors o non-financial factors

Pearson Edexcel International A Level Business (332) 1 Growth a) Objectives of growth: • economies of scale (internal and external) • increased market power over customers and suppliers • increased market share and brand recognition • increased profitability. b) The distinction between inorganic and organic growth. Written by Sarah Hilton for Revisionstation