Students should be able to: understand the difference between internal and external recruitment and the benefits and drawbacks of each approach outline the main stages in the recruitment and selection process, including an understanding of job analysis, job description, person specification, and selection methods analyse the benefits of having an effective recruitment and selection process for a business, including high productivity, high quality output or customer service and staff retention understand the difference between part time and full time contracts, job share and zero hour contracts understand the benefits of full and part time employment Complete lesson written by Sarah Hilton for Revisionstation

This lesson covers: The use of segmentation to target customers Age Gender Income Location Lifestyle This lesson is written by Sarah Hilton for Revisionstation

235 External influences 1 ECONOMIC INFLUENCES This complete lesson includes: a) The effect on businesses of, and how they can best respond to, changes in: • the rate of inflation • exchange rates (appreciation, depreciation) • interest rates • taxation and government spending • the business cycle. This lesson is written by Sarah Hilton at Revisionstation

EDEXCEL GCSE BUSINESS 1.1.3 THE ROLE OF BUSINESS ENTERPRISE (COMPLETE LESSON) 113 This lesson includes a PowerPoint and a worksheet and covers: The role of business enterprise and the purpose of business activity: •To produce goods or services •To meet customer needs •To add value: convenience, branding, quality, design, unique selling points The role of entrepreneurship: •An entrepreneur: organises resources, makes business decisions, takes risks Written by Sarah Hilton for Revisionstation

EDEXCEL GCSE BUSINESS 2.1.3 BUSINESS AND GLOBALISATION (COMPLETE LESSON) 213 This lesson includes a PowerPoint and a worksheet and covers: The impact of globalisation on businesses: •Imports: competition from overseas, buying from overseas •Exports: selling to overseas markets •Changing business locations •Multinationals Barriers to international trade: •tariffs •trade blocs  How businesses compete internationally: •The use of the Internet and e-commerce •Changing the marketing mix to compete internationally Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Factors leading to a change in supply: changes in the costs of production introduction of new technology indirect taxes government subsidies external shocks Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Calculation of income elasticity of demand b) Interpretation of numerical values of income elasticity of demand c) The factors influencing income elasticity of demand d) The significance of income elasticity of demand to businesses Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Survival b) Profit maximisation c) Other objectives: o sales maximisation o market share o cost efficiency o employee welfare o customer satisfaction o social objectives Written by Sarah Hilton for Revisionstation

AQA GCSE Business 3.1.7 Expanding a business This lesson includes a worksheet and PowerPoint which cover the following topics: Students should be able to: discuss the advantages and disadvantages of methods of growth understand the methods used by businesses when expanding understand the benefits of growth understand the meaning of purchasing and technical economies of scale understand that with growth businesses increase the risk of diseconomies of scale occurring calculate and interpret average unit costs

a) Impact of MNCs on the local economy: o local labour, wages, working conditions and job creation o local businesses o the local community and environment b) Impact of MNCs on the national economy: o FDI flows o balance of payments o technology and skills transfer o consumers o business culture o tax revenues and transfer pricing This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Strong and weak cultures b) Classification of company cultures: o power o role o task o person c) How corporate culture is formed d) Difficulties in changing an established culture Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) The importance of employee motivation to a business b) Motivation theories: o Taylor (scientific management) o Mayo (human relations theory) o Maslow (hierarchy of needs) o Herzberg (two factor theory) c) Financial incentives to improve employee performance: o piecework o commission o bonus o profit share o performance-related pay d) Non-financial techniques to improve employee performance: o delegation o consultation o empowerment o team working o flexible working o job enrichment o job rotation o job enlargement Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Creating and setting up a business b) Running and expanding/developing a business c) Innovation within a business (intrapreneurship) d) Barriers to entrepreneurship e) Anticipating risk and uncertainty in the business environment Written by Sarah Hilton for Revisionstation

AQA GCSE Business 3.1.6 Business Planning This lesson includes a worksheet and a PowerPoint which covers these topics: Students should be able to: understand the reasons why businesses create plans understand the main sections of a business plan analyse the benefits and drawbacks of business planning understand the difference between variable costs, fixed costs and total costs understand the concept of revenue, costs, profit and loss

Pearson Edexcel International A Level Business (336)2 Contingency planning a) Identifying key risks through risk assessment: • natural disasters • IT systems failure • loss of key staff. b) Planning for risk mitigation: • business continuity • succession planning. Written by Sarah Hilton for Revisionstation

a) Global marketing strategy and global localisation (glocalisation) b) Different marketing approaches: o domestic/ethnocentric o mixed/geocentric o international/polycentric c) Application and adaptation of the marketing mix (4Ps) and Ansoff’s Matrix to global markets This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Cultural diversity: recognition that groups of people across the globe have different interests and values b) Features of global niche markets c) Application and adaptation of the marketing mix (4Ps) to suit global niches This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Factors to consider: o costs of production o skills and availability of labour force o infrastructure o location in trade bloc o government incentives o ease of doing business o political stability o natural resources o likely return on investment This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Purpose of sales forecasts b) Factors affecting sales forecasts: o consumer trends o economic variables o actions of competitors c) Difficulties of sales forecasting Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Calculation of sales volume and sales revenue b) Calculation of fixed and variable costs Written by Sarah Hilton for Revisionstation