a) Market mapping b) Competitive advantage of a product or service c) The purpose of product differentiation d) Adding value to products/services

a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: identify and anticipate customer needs and wants quantify likely demand gain insight into consumer behaviour c) Limitations of market research, sample size and bias d) Use of ICT to support market research: websites social networking databases e) Market segmentation

Pearson Edexcel International A Level Business (333) 2 Investment appraisal a) Simple payback. b) Average (accounting) rate of return. c) Discounted cash flow (net present value only). d) Calculations and interpretations of figures generated by these techniques. e) Limitations of these techniques. Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business (335) 2 Ratio analysis a) Calculate: • profitability (gross profit margin and profit for the year margin) • liquidity (current and acid test ratios) • gearing ratio • return on capital employed (ROCE). b) Interpret ratios to make business decisions. c) The limitations of ratio analysis. Written by Sarah Hilton for Revisionstation

1.8.2 Reasons for business failure: • cash flow problems/lack of finance • not competitive • failure to adapt to changes in the market.

AQA GCSE Business 3.1.2 Business Ownership Complete teaching resources for a whole lesson including a PowerPoint and worksheet Written by Sarah Hilton for Revisionstation Students should be able to: understand the different legal structures that businesses adopt • Sole traders • Partnerships • Private limited companies (ltd) • Public limited companies (plc) • Not-for-profit organisations analyse the benefits and drawbacks of each legal structure (including issues such as management and control, sources of finance available, liability and distribution of profits) understand the concept of limited liability and which legal structures benefit from this evaluate which legal structure would be most appropriate for a variety of business examples, including new start-up businesses and large established businesses.

a) Considerations for businesses: o cultural differences o different tastes o language o unintended meanings o inappropriate/inaccurate translations o inappropriate branding and promotion This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

Edexcel A Level Business unit 4.4.3 a) Factors to consider: o political influence o legal control o pressure groups o social media This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

a) Growth rate of the UK economy compared to emerging economies b) Growing economic power of countries within Asia, Africa and other parts of the world c) Implications of economic growth for individuals and businesses: o trade opportunities for businesses o employment patterns d) Indicators of growth: o Gross Domestic Product (GDP) per capita o literacy o health o Human Development Index (HDI) This lesson includes a PowerPoint and a student worksheet Written by Sarah Hilton for Revisionstation

This lesson includes a PowerPoint and a worksheet and covers: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business (335) 1 Interpretation of financial statements a) Statement of comprehensive income (profit and loss account): • key information • stakeholder interest. b) Statement of financial position (balance sheet) • key information • stakeholder interest. Written by Sarah Hilton for Revisionstation

Edexcel A Level Business 3.1.2 Theories of Corporate Strategy (complete lesson) This lesson covers: a) Development of corporate strategy: o Ansoff’s Matrix o Porter’s Strategic Matrix b) Aim of portfolio analysis c) Achieving competitive advantage through distinctive capabilities d) Effect of strategic and tactical decisions on human, physical, and financial resources This lesson is written by Sarah Hilton for Revisionstation

1.5.1 Role of an entrepreneur a) Creating and setting up a business b) Running and expanding/developing a business c) Innovation within a business (intrapreneurship) d) Barriers to entrepreneurship e) Anticipating risk and uncertainty in the business environment 1.5.2 Entrepreneurial motives and characteristics a) Characteristics and skills required b) Reasons why people set up businesses: o financial motives: profit maximisation and profit satisficing o non-financial motives: ethical stance, social entrepreneurship, independence and home working 1.5.3 Business objectives a) Survival b) Profit maximisation c) Other objectives: o sales maximisation o market share o cost efficiency o employee welfare o customer satisfaction o social objectives 1.5.4 Forms of business a) Sole trader, partnership and private limited company b) Franchising, social enterprise, lifestyle businesses, online businesses c) Growth to PLC and stock market flotation 1.5.5 Business choices a) Opportunity cost b) Choices and potential trade-offs 1.5.6 Moving from entrepreneur to leader a) The difficulties in developing from an entrepreneur to a leader

Pearson Edexcel International A Level Business (333) 1 Quantitative sales forecasting a) Calculation of time-series analysis: moving averages (three period/four quarter). b) Interpretation of scatter graphs and line of best fit: extrapolation of past data to future. c) Limitations of quantitative sales forecasting techniques. Written by Sarah Hilton for Revisionstation

Pearson Edexcel International A Level Business (432) 2 Assessment of a country as a market a) Factors to consider: • levels and growth of disposable income • ease of doing business • infrastructure • political stability • exchange rates. b) Application of Porter’s five forces in assessing potential markets. Written by Sarah Hilton for Revisionstation

Pearson Edexcel International GCSE in Business 1.8.1 Measuring success in business: • revenue • market share • customer satisfaction • profit • growth • owner/shareholder satisfaction • employee satisfaction. Complete lesson with a PPT and worksheet By Sarah Hilton at Revisionstation

This is a PPT and a learning mat It covers the A1 of the BTEC business level 3 national Unit 18 creative promotion A1 The purposes of marketing communcations Written by Sarah Hilton For Revisionstation

This lesson is suitable for students that need extra support with the tricky topic of Profit Calculations It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation

This lesson is suitable for students that need extra support with the tricky topic of supply and demand It is written for students studying Edexcel A level Business but would also suit students on the Pearson International Edexcel A level business course. This includes a worksheet and a separate answer booklet in Word and PDF format Written by Sarah Hilton at Revisionstation

Pearson Edexcel International A Level Business (132) 3 Markets This lesson covers: The interaction of supply and demand The drawing and interpretation of supply and demand diagrams to show the causes and consequences of price changes Written by Sarah Hilton for Revisionstation