BTEC Creative Media Unit 1: Decoding media - looking at Halls Reception theory

PowerPoint created to introduce Year 12’s studying Unit 1 of BTEC in Creative Media to Halls Reception theory (Preferred, Negotiated and Oppositional)

Lesson looks at the key terms and their definitions
Also looks at Abberant readings
Examples used from print, film/TV, music videos and video games
Looks at how audiences views have changed over the years
The use of celebrities to advertise products and product placement in TV and Film
Photo task for students to demonstrate their understanding
Task at end to annotate print adverts, using the decoding terms learnt in the last few lessons
Can be made into a single lesson by cutting down length of tasks
Timers included in PowerPoint


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  • 13.Decoding-media-terms.pptx
  • 13.Print-adverts.docx

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Created: Jan 29, 2020

pptx, 13 MB


docx, 1 MB


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Creative Commons "Attribution

Creative Commons "Attribution