Marketing Book 1 > All About Strategic Marketing = Lesson + Activity & Quiz!

Marketing Book 1 > All About Strategic Marketing consists of five main topics, plus a book activity and knowledge assessment:

~ Strategic Marketing Overview
~ The Marketing Concept
~ The Marketing Environment
~ Marketing Ethics
~ Social Responsibility

This broad overview serves as a great foundation for students being introduced to the topic of Marketing. It also is the companion book to others in this series.

This book is a stand alone learning guide and part of Patty Ann’s Marketing Series. At the conclusion, each book includes a multiple choice comprehension quiz, plus there is a fun learning activity included.

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Created: May 24, 2018

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Market-Book-1

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