Marketing Book 4 > Advertising & Promotion is comprised of three significant marketing components:
~ Public Relations
On a daily basis we are bombarded with advertising, yet few of us have examined what drives this industry from behind the scenes. This book will give you the opportunity to look into the world of public relations, advertising, and promotion, and view all the different aspects related to each segment.
This book is a stand alone learning guide and part of Patty Ann’s Marketing Series. At the conclusion, each book includes a multiple choice to test student comprehension, plus a conceptual activity.