Marketing book 6 > Product Pricing discusses the fundamental core behind marketing: Pricing Concepts and Pricing Strategies. We will begin with an understanding of the concept of money and progress into how it influences organizations overall missions and drives their marketing goals.
Whether you are interested in learning about pricing concepts and strategies for marketing, or for consumer purposes, this information will help you understand some of the rationale behind setting prices on products.
This book is a stand alone learning guide and part of Patty Ann’s Marketing Series. At the conclusion, each book includes a multiple choice to test student comprehension and a fun activity to instill the concepts taught.