Social and Cultural Environments

Social and Cultural Environments is a separate lecture which is covered during International Marketing Module with a Bachelor level student.

In this file you will find:

  • 1 Social and Cultural Environments Lecture Power Point Presentation
  • 1 Case Study Soccer in the USA: Football’s Final Frontier?
  • 1 Case Study Is Tourism the Savior or the Scourge of Venice?
  • 1 File for teacher reading in order to get additional insights about topic (may give it to students as well)
  • 1 Detailed Lesson Plan

Learning Objectives of the Lecture Power Point Presentation:

  1. Define culture and identify the various expressions and manifestations of culture that can impact marketing strategies.
  2. Compare and contrast the key aspects of high- and low-context cultures.
  3. Identify and briefly explain the major dimensions of Hofstede’s social values typology.
  4. Explain how the self-reference criterion can affect decision making at global companies and provide a step-by-step example of a company adapting to conditions in a global market.
  5. Analyze the components of diffusion theory and its applicability to global marketing.
  6. Explain the marketing implications of social and cultural environments around the globe.

You may also like:
Global Trade Environment
Global Economic Environment
Introduction to Global Marketing

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About this resource


Created: Mar 9, 2019

Whole lesson

zip, 22 MB


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