Hero image

Michael Cawdrey's Shop

Average Rating4.09
(based on 87 reviews)

I provide resources ranging from full lessons to assignment briefs for GCSE and BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.

453Uploads

143k+Views

98k+Downloads

I provide resources ranging from full lessons to assignment briefs for GCSE and BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
BTEC Level 3 eSports Unit 1: Introduction to eSports A1 Organisation and Structure of UK eSports
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 1: Introduction to eSports A1 Organisation and Structure of UK eSports

(0)
This full lesson covers BTEC Level 3 eSports Unit 1: Introduction to eSports A1 Organisation and Structure of UK eSports, including; • Definition of esports and its classification under UK law. • Involvement of the UK Government, e.g. Department for Digital, Culture, Media & Sport (DCMS). • British Esports Association. • Esports and the wider video game industry. • The Association for UK Interactive Entertainment (Ukie). • The National University Esports League (NUEL). • National Student Esports (NSE). • Commercial versus not-for-profit organisations. • Tournament organisers, e.g. ESL, Gfinity, epic.LAN, GAME/Insomnia
BTEC Level 3 eSports Unit 3 : Enterprise and Entrepreneurship in eSport A1 Enterprise and Purpose
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 3 : Enterprise and Entrepreneurship in eSport A1 Enterprise and Purpose

(0)
This full lesson covers A1 Enterprise and Purpose for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson covers; • Different types of esports enterprises, including: o playing: individual gamers, teams, shoutcaster, host, coaches, admin and referees o product: managers, developers, broadcasters and producers o analytics: analysts, coaches o marketing: PR executives, sales and partnership managers, social media managers, community managers, event managers o management: agents, teams, individuals o content: creators, publishers, journalists, streamers, distributors o support: solicitors, statisticians, finance, player ancillary services, team logistics. • Types of enterprise: start-up, lifestyle, social enterprise, franchise, internet only. • Legal formats for enterprise: sole trader, partnership, limited partnership, private limited company (Ltd), public limited company (PLC). • Compliance: preventing fraud, law and regulations, intellectual property, copyright, HMRC. • Purpose, e.g. to make a profit, survive, expand, maximise sales, provide a service, being ethical, increase followers/users or increase brand awareness.
BTEC Level 3 in eSports Unit 3: Enterprise and Entrepreneurship in eSports A2 - Skills and Behaviour
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 in eSports Unit 3: Enterprise and Entrepreneurship in eSports A2 - Skills and Behaviour

(0)
This full lesson covers A2 of Learning Aim A for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson includes; Entrepreneurship is the ability and motivation to: o create, develop, organise, manage and grow a new enterprise, team or idea o anticipate risks and uncertainty and show determination and bravery in the pursuit of success and profit o deal with all aspects of planning, running and growing an enterprise, e.g. finance, marketing, legal aspects and production. • Esports entrepreneurial skills, e.g. talented, experienced, aware of competition, disciplined, persuasive, capacity to inspire others, good financial planning, team worker, good communication, good work ethic, able to deal with pressure, self-confident, aspirational, able to stand out, good work-life balance. • Entrepreneurial behaviours, e.g. confident, positive, passionate, takes the initiative, has self-belief, driven, adaptable, flexible, intuitive, imaginative, has a desire to succeed, has a clear vision, focused, curious, has realistic expectations, resilient.
BTEC Level 3 in eSports Unit 3: Enterprise in eSports A3 Motivation, Teamwork and Creativity
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 in eSports Unit 3: Enterprise in eSports A3 Motivation, Teamwork and Creativity

(0)
This full lesson covers the following areas of the specification for the BTEC Level 3 in eSports; Motivation for starting a new esports enterprise: o autonomy, mastery and purpose: freedom, flexibility, self-improvement, better working conditions, potential for success o challenge: personal challenge, fulfilling a vision, to use and enhance existing skills, enhance personal reputation, fame o financial motives: financial security, larger income, bonuses and wealth. • The impact of motivation on enterprise performance, maintaining personal motivation and motivating team. • Teamwork: need to belong, creating relationships through membership, need for power, member attributes, member motivation and participation, team process, coordination, communication, cohesion, dynamics, collective and cognitive intelligence, sense of belonging. • Creativity: stimulating creativity, e.g. imagination, visualisation, crystallising the vision
BTEC Level 3 in eSports Unit 3: Enterprise and Entrepreneurship in eSports Learning Aim A (Full)
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 in eSports Unit 3: Enterprise and Entrepreneurship in eSports Learning Aim A (Full)

6 Resources
This bundle fully covers Learning Aim A of Unit 3: Unit 3: Enterprise and Entrepreneurship in eSports. The bundle includes; A1 - Esports enterprises and purpose A2 - Esports entrepreneurial skills and behaviours A3 - Entrepreneurial motivation, teamwork and creativity skills A4 - eSports Entrepreneurial Knowledge A5 - Esports entrepreneurial risks and concerns A6 - Measures of success for esports enterprises
BTEC Level 3 eSports Unit 7: Producing an eSports Brand A1 Principles of Branding an eSports Team
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 7: Producing an eSports Brand A1 Principles of Branding an eSports Team

(0)
This full lesson covers A1: Principles of Branding an eSports Team for Unit 7: Producing an eSports Brand, including; • Branding: the elements that define the image, ethos and tone of an esports team and its associated products or services. • Brand: a characteristic name, symbol or shape that distinguishes a product or service from that of another esports team. • Brand portfolio: a collection of brands under the control of an esports team. • Types of brand: o esports team name and logo and variants of these for different applications and digital content, e.g. image-based, text-based or image and text based o product and product ranges, such as associated merchandise o people or persons, such as the gamers. • Use of branding: o new brands o brand extensions o sub-brands o product extension. • Target audiences for brands. • Consumers’/fans’/followers’ feelings about and connections with, a brand: o brand awareness and recognition of the brand o perceived qualities associated with the brand o loyalty to the brand. • Branding as part of the marketing mix (product, price, place, promotion, people, process and physical environment). • Esports teams including UK and globally based teams, e.g. Fnatic, Excel, London Royal Ravens, London Spitfire, Team Dignitas
BTEC Level 3 eSports Unit 7: Producing an eSports Brand A2 Brands as Assets for eSports Teams
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 7: Producing an eSports Brand A2 Brands as Assets for eSports Teams

(0)
This full lesson covers A2: Brands as Assets for eSports Teams for BTEC Level 3 eSports Unit 7: Producing an eSports Brand, including; Value of a brand: the total financial value of a brand. • Brand equity (positive and negative): the differential effect that knowing the brand name has on a fan’s/follower’s/customer’s response to the brand and its marketing, the value of your brand beyond physical assets. • Customer equity: the value of customer/fan/follower relationships that a brand creates. • Protecting the brand: legal issues such as trademark registration, copyright, patent registration/IP (intellectual property)
BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players A2 Benefits of Activity
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 4: Health Wellbeing and Fitness for eSport Players A2 Benefits of Activity

(1)
This full lesson covers BTEC Level 3 eSports Unit 4: Health, Wellbeing and Fitness for eSport Players A2 Benefits of Participating in Physical Activity for eSports Players, including; Maintaining good fitness for esports players: increased ability to cope with stress, improved cognitive function. • Physical health, e.g.: o healthy heart o appropriate body fat ratio o use of muscle to maintain strength and prevent degeneration o metabolic rate. • Psychological wellbeing, e.g.: o self-esteem o self-confidence o decrease in loneliness o increase in social wellbeing.
BTEC Level 3 eSports Unit 3: Enterprise in eSports A5 - Entrepreneurial Risks and Concerns
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 eSports Unit 3: Enterprise in eSports A5 - Entrepreneurial Risks and Concerns

(0)
This full lesson covers A5 of Unit 3: Enterprise and Entrepreneurship in the eSports Industry. Content includes; Strategic, e.g. current competitors/potential for new competitors, vision and ethos, corporate takeover. • Compliance, e.g. regulatory bodies, tournament rules, player registration, health and safety laws, international rules and laws, censorship, political correctness. • Financial, e.g. registration and tournament fees, non-payment of prize money, interest rates, tax, insurance, equipment, salaries. • Operational, e.g. the breakdown or theft of key equipment, transport, housing or accommodation, lack of authenticity. • Using enterprise skills and capabilities, overcoming problems, strategic planning and thinking, using new technologies and techniques, being responsive to changes within the industry and futureproofing, e.g. franchising. • Risks of a lack of enterprise: reduced turnover,