This full lesson covers E3 Offline Marketing for Unit 1: Marketing in Business from the Level 2 Technical Certificate in Marketing. Areas covered;
• Offline marketing: any promotion or advertisement that is published and released outside
o print: local and national newspapers and freesheets, print billboards, posters, banners,
press releases, business cards
o enhanced offline marketing: electronic billboards, samples of an electronic device at a store
o text-message marketing: sending quick and timely information to smartphones
o broadcast: TV/radio adverts
o direct mail: postcards, brochures, letters, catalogues, flyers
o telephone marketing/telemarketing: delivering sales messages over the phone
o trade shows, exhibitions, events
o public relations (PR)
o special deals, coupons and discounts
o guerilla marketing, flash mobs
o loyalty programmes
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A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons, in one place.
BTEC Level 2 Technical Certificate in Marketing Unit 1: Marketing in Business Full Unit
This bundle covers the entirety of Unit 1: Marketing in Business for the Level 2 Certificate in Marketing. The bundle includes; Learning Aim A Learning Aim B Learning Aim C Learning Aim D Learning Aim E The lessons contain many tasks and links to external media such as YouTube videos to engage your learners.
BTEC Level 2 Technical Certificate in Marketing Unit 1: Marketing in Business Learning Aim E (Full)
This bundle fully covers Learning Aim E of Unit 1: Marketing in Business for the Level 2 Technical Certificate in Marketing. The bundle includes; E1 Types of Marketing E2 Digital Marketing E3 Offline Marketing E4 Factors Affecting Marketing
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