BTEC Level 2 Technical Certificate in Marketing Unit 1: Marketing in Business E3 Offline Marketing

This full lesson covers E3 Offline Marketing for Unit 1: Marketing in Business from the Level 2 Technical Certificate in Marketing. Areas covered;

• Offline marketing: any promotion or advertisement that is published and released outside
the internet:
o print: local and national newspapers and freesheets, print billboards, posters, banners,
press releases, business cards
o enhanced offline marketing: electronic billboards, samples of an electronic device at a store
o text-message marketing: sending quick and timely information to smartphones
o broadcast: TV/radio adverts
o direct mail: postcards, brochures, letters, catalogues, flyers
o telephone marketing/telemarketing: delivering sales messages over the phone
o trade shows, exhibitions, events
o public relations (PR)
o sponsorship
o special deals, coupons and discounts
o guerilla marketing, flash mobs
o loyalty programmes