Unit 13 Social Media and Digital Marketing

This is the first of three resources for OCR Cambridge Technicals in IT: Unit 13 Social Media and Digital Marketing optional unit.

Part 1 focuses on Digital Marketing tools
Part 2 will focus on Digital Marketing Strategies
Part 3 will focus on Digital Marketing Campaigns

The presentation focuses mainly on the tools used within Digital Marketing:

  • Touchpoints
  • Channels
  • Platforms
  • Traditional Marketing v Digital Marketing
  • Social Media Marketing
  • Email Marketing
  • Inbound Marketing
  • Affiliate Marketing
  • Content Marketing
  • Video Marketing
  • SMS Marketing
  • Paid and Organic searches
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Pay Per Click (PPC)
  • Landing Page Optimisation (LPO)
  • Call-to-action (CTA)
  • Banners/Display Advertising
  • Popup Banners

The worksheet enables the students to explore these tools in more depth to gain a better understanding.

Save for later
  • Unit-13-Teacher-Presentation-1.pptx
  • Worksheet-1---Unit-13-Social-Media-and-Digital-Marketing.docx

About this resource


Created: Jul 31, 2019

Updated: Aug 18, 2019


pptx, 2 MB



docx, 21 KB


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