Secondary international business resources

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Developing a Marketing Campaign - Learning Aim B

Developing a Marketing Campaign - Learning Aim B

This is the whole of Learning Aim B for the new BTEC Nationals 2016 (Business Unit 2 - Developing a Marketing Campaign). You will not have to change it. It is made in such a way that you could download this and teach from it straightaway. That means, no lesson preparation for you! This pack includes a 42 slide PowerPoint and many tasks and activities with an assessment practice worksheet.

By resourc

Developing a Marketing Campaign - Getting Ready for Assessment

Developing a Marketing Campaign - Getting Ready for Assessment

This resource tells you everything you need to know about the external assessment for the new BTEC Nationals 2016 (Business Unit 2 - Developing a Marketing Campaign). It has a 21 slide PowerPoint, which tells you all about Part A and Part B, giving sample questions and tips on how to answer them, as well as examiner tips. This resource will not have to be changed. You could show this to your learners at the start of the Unit, and then again at the end of the Unit to consolidate their learning. It also has an example assessment, including answers.

By resourc

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Assertiveness - Workbook and Powerpoint Presentation

Assertiveness - Workbook and Powerpoint Presentation

This 10 page resource looks at different forms of communication and their application in the workforce. It is an interactive lesson that looks at passive, aggressive, assertive and indirect behaviours. There is opportunity for pair work and group work activities and discussion that explores the best way to handle situations. The Powerpoint is an interactive lesson that covers Passive, Agressive and Assertive behaviour types. It covers self confidence, definitions and the use of "I" statements for effective communication. The video gives some good examples and phrases that can be used to practice assertiveness. I have used this with small groups of learners and it has been very well received. The session concludes with students carrying out roleplay activities.

By biowriterab

OCR CAMBRIDGE NATIONAL LEVEL 1 / 2  IN  ENTERPRISE AND MARKETING UNIT R064

OCR CAMBRIDGE NATIONAL LEVEL 1 / 2 IN ENTERPRISE AND MARKETING UNIT R064

The is a workbook that help prepare students for exam on OCR Cambridge National UNIT R064: Enterprise and Marketing concepts. it can be used as a homework, test or mock purposes. in addition, it include a teacher's feedback sheet which also make provision for students' self reflection or assessment based on traffic light system, thereby help teachers to measure students' progress. Also, there is a test/homework tracker that help teachers track the students homework in order to show evidence of consistent marking and assessment as required by every school authority and Ofsted. The workbook covered all the the topics in unit R064. It was produced by adhering strictly to the specification and pattern of questioning provided by OCR which helps to cover all likely exam questions. Finally, the workbook was organised based on the topics in unit R064, therefore making it convinient for both formative and summative assessment.

By zumac

Lesson Plan IGCSE Business Studies Year 10 Week 12 b, Term 1 , (3.4 Marketing strategy) 2017- 2019 S

Lesson Plan IGCSE Business Studies Year 10 Week 12 b, Term 1 , (3.4 Marketing strategy) 2017- 2019 S

Lesson Plan IGCSE Bus. Studies () Year 10 Week 7 c Term 1, 2017- 2019 Syllabus This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 3.4 Marketing strategy 3.4.1 Justify marketing strategies appropriate to a given situation: • Importance of different elements of the marketing mix in influencing consumer decisions in given circumstances • Recommend and justify an appropriate marketing strategy in given circumstances

By daniaewodage

Lesson Plan IGCSE Business Studies Year 10 Week 12 a Term 1 (3.3.5 Technology and the marketing mix.

Lesson Plan IGCSE Business Studies Year 10 Week 12 a Term 1 (3.3.5 Technology and the marketing mix.

Lesson Plan IGCSE Bus. Studies () Year 10 Week 7 c Term 1, 2017- 2019 Syllabus This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 3.3.5 describe Technology and the marketing mix: • Define and explain the concept of e-commerce • The opportunities and threats of e-commerce to business and consumers • Use of the internet and social networks for promotion

By daniaewodage

Lesson Plan IGCSE Business Studies Year 10 Week 11 Term 1 (3.3.4 Marketing mix - Promotion) 2017- 20

Lesson Plan IGCSE Business Studies Year 10 Week 11 Term 1 (3.3.4 Marketing mix - Promotion) 2017- 20

Lesson Plan IGCSE Bus. Studies () Year 10 Week 7 c Term 1, 2017- 2019 Syllabus This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 3.3.4 describe Promotion: • The aims of promotion • Different forms of promotion and how they influence sales, e.g. advertising, sales promotion • The importance of the marketing budget in making promotion decisions; need for cost effectiveness in spending the marketing budget

By daniaewodage

Lesson Plan IGCSE Business Studies Year 10 Week 10 Term 1 (3.3.3 Place – distribution channels) 2017

Lesson Plan IGCSE Business Studies Year 10 Week 10 Term 1 (3.3.3 Place – distribution channels) 2017

Lesson Plan IGCSE Bus. Studies () Year 10 Week 7 c Term 1, 2017- 2019 Syllabus This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 3.3.3 describe Place – distribution channels: • Advantages and disadvantages of different channels • Recommend and justify an appropriate distribution channel in given circumstances

By daniaewodage

Lesson Plan IGCSE Business Studies Year 10 Week 9 Term 1 (3.3.2 Marketing mix - Price) , 2017- 2019

Lesson Plan IGCSE Business Studies Year 10 Week 9 Term 1 (3.3.2 Marketing mix - Price) , 2017- 2019

Lesson Plan IGCSE Bus. Studies () Year 10 Week 7 c Term 1, 2017- 2019 Syllabus This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 3.3.2 Describe Price: • Pricing methods: cost plus, competitive, penetration, skimming and promotional; their benefits and limitations • Recommend and justify an appropriate pricing method in given circumstances • Understand the significance of price elasticity: difference between price elastic demand and price inelastic demand; importance of the concept in pricing decisions (knowledge of the formula and calculations of PED will not be examined)

By daniaewodage

Lesson Plan IGCSE Business Studies Year 10 Week 8 Term 1, (3.3 Marketing mix-Product) 2017- 2019 Syl

Lesson Plan IGCSE Business Studies Year 10 Week 8 Term 1, (3.3 Marketing mix-Product) 2017- 2019 Syl

Lesson Plan IGCSE Bus. Studies () Year 10 Week 7 c Term 1, 2017- 2019 Syllabus This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 3.3 Marketing mix - Product • The costs and benefits of developing new products • Brand image – impact on sales and customer loyalty • The role of packaging • The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram • How stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions

By daniaewodage

Lesson Plan IGCSE Business Studies Year 10 Week 7 c Term 1, (1.5.3 Differences in aims and objective

Lesson Plan IGCSE Business Studies Year 10 Week 7 c Term 1, (1.5.3 Differences in aims and objective

Lesson Plan IGCSE Bus. Studies () Year 10 Week 7 c Term 1, 2017- 2019 Syllabus This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 1.5.3 Demonstrate an awareness of the differences in the aims and objectives of private sector and public sector enterprises

By daniaewodage

Lesson Plan IGCSE Business Studies Year 10 Week 7 b Term 1, ( 1.5.2 Stakeholders Objectives) 2017- 2

Lesson Plan IGCSE Business Studies Year 10 Week 7 b Term 1, ( 1.5.2 Stakeholders Objectives) 2017- 2

Lesson Plan. This lesson plan will save you valuable preparation time. It can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme for syllabus 2017-19. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 1.5.2 identify and describes the role of stakeholder groups involved in business activity: • Main internal and external stakeholder groups • Objectives of different stakeholder groups • Use examples to illustrate these objectives and how they might conflict

By daniaewodage