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1.2.3 Market segmentation GCSE Business Studies
In this powerpoint I cover:
What is market segmentation?
How businesses use market segmentation to target customers:
Gender
Location
Demographics
Lifestyle
Income
age
Market mapping to identify a gap in the market and the competition.
Why do businesses need to segment their markets?
Benefits of Market segmentation
There are also 5 exam style questions to help students remember the key points of this lesson.
Bundle
1.2 Spotting a business opportunity
There are four comprehensive PowerPoint presentations in this bundle covering everything students need to know for the below topics:
1.2.1 Customer needs
1.2.2 Market research
1.2.3 Market segmentation
1.2.4 The competitive environment
All presentations are informative, has images, questions and some activities.
The Role Of Technology In Business Complete Lesson
This PowerPoint presentation covers:
The Role Of Technology In Business
Advantages and Disadvantages of technology in business
The impact of technology on:
COMMUNICATION
FINANCE DEPARTMENTS
EMPLOYMENT
PRODUCTION
Electronic Point Of Sale
SOCIETY
LOCATION
There is also an activity for student to help them remember key points.