Lesson Plan Topic: Achieving quality production - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain the role of marketing. •• Identifying customer needs •• Satisfying customer needs. •• Maintaining customer loyalty •• Building customer relationships. Market changes. •• Why customer/consumer spending patterns may change. •• The importance of changing customer needs •• Why some markets have become more competitive •• How businesses can respond to changing spending patterns and increased competition. Concepts of niche marketing and mass marketing. •• Benefits and limitations of both approaches to marketing. How and why market segmentation is undertaken. •• What are the, e.g. according to age, socio-economic grouping, location, Gender •• Potential benefits of segmentation to business. •• Recommend and justify an appropriate method of segmentation in given circumstances NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

A whole lesson covering the units stated in the topic title. It is all you need to teach on this unit of The marketing mix [Price] IGCSE Business Studies & Economics. Syllabus 2017 - 2019. Good for both Teachers and Students’ note taking. Lesson Objectives: At the end of the lesson, students should be able to: 3.3 Define 3.3.2 Price: • Identify and explain the pricing methods: cost plus, competitive, penetration, skimming and promotional; their benefits and limitations • Recommend and justify an appropriate pricing method in given circumstances • Understand the significance of price elasticity: difference between price elastic demand and price inelastic demand; importance of the concept in pricing decisions (knowledge of the formula and calculations of PED will not be examined) Test Yourself Questions at the end.

Lesson Plan Topic: Marketing mix Product - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Explain Product: •• The costs and benefits of developing new products •• Brand image; impact on sales and customer loyalty •• The role of packaging •• The product life cycle: main stages and extension strategies; draw and interpret a product life cycle diagram •• How stages of the product life cycle can influence marketing decisions, e.g. promotion and pricing decisions. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

A whole lesson covering the content of the syllabus for this topics. It is all you need to teach on this unit for Business Studies and Economics IGCSE syllabus 2017 - 2019. Good for both Teachers and Students’ note taking. Lesson Objectives: At the end of the lesson, students should be able to: 6.1 Define 6.1.1 Recession Identify and describe the main stages of the business cycle; growth, boom, recession, slump

Complete Lesson. Topic: Promotion e-commerce - Marketing Mix ‘ppt’ , ** IGCSE Business Studies syllabus. *Engage your students, relax, and simply guide them as they work and learn to excel. ‘Test Yourself Questions’ ‘Class Activities.’ ‘with Answers.’ Lesson Objectives; At the completion of the lesson, the students should be able to; Describe Promotion: • The aims of promotion.• Different forms of promotion and how they influence sales, e.g. advertising, sales promotion • The importance of the marketing budget in making promotion decisions; need for cost effectiveness in spending the marketing budget on promotion. ‘Test Yourself Questions’ and ‘Class Activities’ with ‘Answers.’

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: • analyse particular situations to show changes in total and average cost as output changes • define total and average revenue and perform simple calculations

LESSON OBJECTIVE: At the end of the lesson the students should be able to: • describe the principle of profit maximisation as a goal and recognise that business organisations may have different goals Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme.

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: • describe the main reasons for the different sizes of firms (size of market, capital, organisation)

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: • describe the characteristics of monopoly • describe pricing and output policies in monopoly • discuss the advantages and disadvantages of monopoly.

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: • describe the types of integration. • describe and evaluate integration: horizontal, vertical and lateral

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: • define the internal and external economies and diseconomies of scale. Identify and explain the various economies of scale and diseconomies of scale.

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 6.5 • describe the government as a producer of goods and services and as an employer • describe the aims of government policies, such as full employment, price stability, economic growth, redistribution of income, balance of payments stability.

LESSON PLAN Topic: Fiscal - policyTaxes & Government Spending IGCSE - Economics & Business Studies - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Define the budget. Identify and explain reasons for government spending. reasons for taxation. Classification of taxes. Principles of taxation. Impact of taxation- definition of fiscal policy. Fiscal policy measures and the effects of fiscal policy on government macroeconomic aims. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson topic by editing the objectives, Plenary and lesson starter etc.

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: • discuss the possible conflicts between government aims Economic Worksheet:

Lesson Plan Topic: Marketing mix Place - ‘MS word doc.’ Lesson Objective: are shared with the students for awareness and expectation of lesson outcome. At the end of the lesson, the students will be able to; Define Place – distribution channels: •• Advantages and disadvantages of different channels, e.g. use of wholesalers, retailers or direct to consumers •• Recommend and justify an appropriate distribution channel in given circumstances. NB: You can add your school name, and logo on top, you own name, date, and class year, term and week. Also, you can rejig it for more than a lesson by adjusting up the objectives, Plenary and lesson starter etc.

Complete Lesson. **Topic: ** The role of market research and methods used ‘ppt’ IGCSE, ‘ppt’ ** IGCSE Business Studies syllabus. *.Engage your students, relax, and simply guide them as they work and learn. Class Activity. Questions and Answers. Lesson Objectives; At the completion of the lesson, the students should be able to; Describe Market-orientated businesses (uses of market research information to a business)• Primary research and secondary research (benefits and limitations of each) • Methods of primary research, e.g. postalquestionnaire, online survey, interviews, focus groups• The need for sampling • Methods of secondary research, e.g. online, accessing government sources, paying for commercial market research reports • Factors influencing the accuracy of market research data.

Exclusively for teachers. To be used together with the ‘Topics to be covered’ and the ‘Syllabus work scheme; previously uploaded on this TES platform. This Lesson plan covers IGCSE Syllabus 2017 – 2019: Methods of primary research, e.g. postal questionnaire, etc. It will save teachers valuable time spent in preparing lesson plans. It can be modified according to your school or personal requirement seeing that it is editable. You can also add your school logo at the top left hand side or as you think fit.

Complete Lesson. **Topic: ** Presentation and use of market research results ‘ppt’, ** IGCSE Business Studies syllabus. *.Engage your students, relax, and simply guide them as they work and learn. Questions at the end. Answers provided. Lesson Objectives; At the completion of the lesson, the students should be able to; Presentation and use of market research results: Analyse market research data shown in the form of graphs,charts and diagrams; draw simple conclusions from such data

Lesson Plan. This lesson plan that can be used directly or adapted by any teacher to suite his or her school’s need. It can be used together with the Topics to be covered and the work scheme. LESSON OBJECTIVE: At the end of the lesson the students should be able to: 1.3.4 Why some (new or established) businesses fail: • Causes of business failure, e.g. lack of management skills, changes in the business environment • Why new businesses are at a greater risk of failing

A must have IGCSE questions based Economics Worksheet with questions and answers. It touches Economic growth and Economic Development, GDP per Capital, Current account balance of the Balance of Payments, Exports and Imports, Labour force, Inflation and deflation, Interest rates, and international competitiveness of a country’s products. Price elasticity of demand and Goals of firms. It will help to study and /or revise a relatively wide area of the syllabus in in a stretched lesson It is excellent for key stage 4, years 10 & 11 pupils. Teachers and parents can use it to build their children’s confidence in for higher grades in the examinations. You should use it for more than one lesson to get the best from it. Additional instruction some questions tells you how to administer some of the sub questions. Teacher can give summary instructions on the topics to kick start the students, who should also search their text for the responses required. This should help them to develop the skills that are being tested in the final exams. It is good for both Teachers and Students.