Marketing ( Market Mix , Role of Marketing , Market Segmentation , Market Research )Quick View
Cre8tive_Resources

Marketing ( Market Mix , Role of Marketing , Market Segmentation , Market Research )

(0)
**GCSE Business 9-1 Student 13 page PDF - Work Booklet ** BUS/C8/WB/10 Business GCSE 9-1 (Triple Focus for Booklet: Market Mix, Role of Marketing, Market Segmentation, Market Research) GCSE Business GCSE(9-1) 12 PAGE study work booklet of classroom-ready activities, exam practice, cre8tive activities that will enthuse and engage students, and ensure they get the most from their Business GCSE This booklet has been created by a dedicated business studies specialist ‘Faculty Leader’ and is matched against the new curriculum specifications set by the exam board. It can be used to revise this topic, through a range of stimulating exercises, encouraging discussion and liven up lessons through structured engagement between students. (All paid for Booklets come in editable versions as well as PDF) This 13 Page Work Booklet Contains: o Marketing Revision Rubix Cube Activity 3 x3 (Higher Ability o Marketing Revision Rubix Cube Activity 2 x2 (Lower Ability o Diamond Nine Sorting Activities templates o Debating issues related to the 4 P’s o 2 x 9 Mark Questions and 1 x 6 Mark Questions Exam Practice o Creating a plan for Market Research , Address a gap in the market campaign, Creating new revision materials to test a peer o Materials, Digital learning opportunities. o Minimal preparation required – Just print and go! Business GCSE Objectives: A01- Demonstrate knowledge and understanding of business concepts and issues A02 - Apply knowledge and understanding of business concepts and issues to a variety of contexts A03- Analyse and evaluate business information and issues to demonstrate understanding of business activity, make judgments and draw conclusions BUS/C8/WB/10 Here are some of our other popular business and economics resources: Business Studies Christmas Quiz Careers and Business Studies Quiz A Level Business Revision Bundle GCSE Business Revision Bundle The Big Brexit Quiz Exploring FairTrade and Business The Role and Purpose of Marketing & Market Research Break Even Analysis , Cash Flow , Revenue and Profit
COMPETITIVE & CONCENTRATED MARKETS – THE LABOUR MARKETQuick View
candobetter

COMPETITIVE & CONCENTRATED MARKETS – THE LABOUR MARKET

(0)
For teaching: COMPETITIVE & CONCENTRATED MARKETS – THE LABOUR MARKET The lesson objectives are: • Wage determination using simple demand and supply analysis. • Wage differentials within and between occupations. • The difference between gross pay and net pay. • How to calculate income, including gross and net pay. This lesson uses the topic to focus on long-answer questions from Part B of the exam, including guided practice for 15-mark questions. There is sufficient material within these resources for 2+ lessons. A note on this series of resources for Economics GCSE micro – 20 lessons in total The resources for each lesson will comprise at least: • A detailed PowerPoint presentation • Worksheets for students to make revision notes • Exam questions from past papers linked to the topic. The resources will be more than sufficient for an entire lesson, depending on how much discussion and classroom interaction you like to have of course! They are designed to encourage student interaction. In several cases, the resources will be sufficient for more than one lesson. For instance, more complex topics will have more detailed resources. The resources can be used for any GCSE course, but they are tailored for the AQA 8136 Economics GCSE micro spec. The presentations pose questions and encourage discussion. Many include video clips to support the topic content, or to review/consolidate learning. Most resources include news stories from the media, so that the theory can be contextualised in real life. As a magpie of ideas, sometimes my resources will incorporate ideas that I have gathered over time from various sources, and which I include or adapt if I feel they are the ‘mots justes’ to get concepts across effectively. Occasionally, presentation slides have east London specific images/text. You may choose to replace with others that are more regional to you. The ‘worksheets’ are designed to go with the presentations and together should form useful revision notes for students. The exam questions are from either past AQA exam papers, or past OCR exam papers for Economics GCSE. I really hope you find my resources useful. If so, please be kind and show your appreciation by leaving a review, so that it helps me - and helps others to find quality resources. : ) Thanks!
Eduqas A Level Business - Marketing and The Marketing MixQuick View
TeachingBusiness

Eduqas A Level Business - Marketing and The Marketing Mix

(0)
Refreshed and updated PowerPoint resources aimed at assisting teachers with the delivery of the WJEC/Eduqas A-level Business specification. These slides are designed to support the delivery of the Component One topic of marketing & the marketing mix. They explain the purpose and importance of marketing to a business and then consider what is meant by market orientation, product orientation and asset-led marketing. The slides contain the Quick Fire Five questions and also a practice essay (both with solutions).
COMPETITIVE & CONCENTRATED MARKETS – NON-COMPETITIVE MARKETSQuick View
candobetter

COMPETITIVE & CONCENTRATED MARKETS – NON-COMPETITIVE MARKETS

(0)
For teaching: COMPETITIVE & CONCENTRATED MARKETS – NON-COMPETITIVE MARKETS The lesson objectives are: • What is meant by a non-competitive market. • How producers operate in a non-competitive market. • The meaning of monopoly. • The meaning of oligopoly • The causes and consequences of monopolistic and oligopolistic power. This lesson uses the topic to focus on long-answer questions from Part B of the exam, with guided practice on chains of reasoning. A note on this series of resources for Economics GCSE micro – 20 lessons in total The resources for each lesson will comprise at least: • A detailed PowerPoint presentation • Worksheets for students to make revision notes • Exam questions from past papers linked to the topic. The resources will be more than sufficient for an entire lesson, depending on how much discussion and classroom interaction you like to have of course! They are designed to encourage student interaction. In several cases, the resources will be sufficient for more than one lesson. For instance, more complex topics will have more detailed resources. The resources can be used for any GCSE course, but they are tailored for the AQA 8136 Economics GCSE micro spec. The presentations pose questions and encourage discussion. Many include video clips to support the topic content, or to review/consolidate learning. Most resources include news stories from the media, so that the theory can be contextualised in real life. As a magpie of ideas, sometimes my resources will incorporate ideas that I have gathered over time from various sources, and which I include or adapt if I feel they are the ‘mots justes’ to get concepts across effectively. Occasionally, presentation slides have east London specific images/text. You may choose to replace with others that are more regional to you. The ‘worksheets’ are designed to go with the presentations and together should form useful revision notes for students. The exam questions are from either past AQA exam papers, or past OCR exam papers for Economics GCSE. I really hope you find my resources useful. If so, please be kind and show your appreciation by leaving a review, so that it helps me - and helps others to find quality resources. : ) Thanks!
Fun Business Christmas Advert Activity - MarketingQuick View
stress_less_resources

Fun Business Christmas Advert Activity - Marketing

(0)
Marketing christmas activity. This is a fun Business Studies Marketing christmas lesson group activity for your class. Suitable across the range of specifications. No prior knowledge required! Probably more suited to GCSE teaching. Relates to the marketing unit so could be used during the teaching of this unit or as a revision activity. The lesson is based around a brief - a snack company wants you to come up with a new special edition Christmas crisp flavour and a 30 second advert to win a bid to work with them. The activity is detailed on a thorough task sheet with success criteria, and there is also a peer-evaluation form. Would make a good cover lesson - just print out and go! What’s included: Task brief Success criteria Peer-evaluation Self-evaluation Business theory questions related to the task Teacher instructions sheet Benefits: Designed by a highly experienced outstanding Business Studies teacher - the work has been done, so put your feet up! Easy to edit off-the-shelf resource Suitable for a range of courses and specifications Please check out our other resources – new Business Studies resources are being added all the time. Making resources is my passion and I would be so grateful if you could leave a review so that I can keep making them. As a thanks, if you leave a review, you can have a free resource of your choice up to the same value as the resource you purchased. Just email stresslessresources@gmail.com with your user name, the resource you reviewed and the resource you would like for free and I will share it with you.
IGCSE Business Edexcel Theme 4 - MarketingQuick View
ajulesa

IGCSE Business Edexcel Theme 4 - Marketing

4 Resources
IGCSE Business Edexcel Theme 4 - Marketing This bundle includes Lessons for all topics in IGCSE/GCSE Business studies. Theme 4; Marketing. Includes Lesson power points, resources, multiple choice quizzes, AfL throughout, printable resources, case studies and much more!! All tasks are differentiated and very student-led. Additional planning will not be required.
Unit 2: Developing a Marketing Campaign - Revision GuideQuick View
zainabbassyed512

Unit 2: Developing a Marketing Campaign - Revision Guide

(0)
Resource Description: Elevate your Business Studies teaching with the “Unit 2 Marketing Campaign Comprehensive Guide”! Designed specifically for BTEC Level 3 National Extended Diploma, this guide provides all the essentials to master marketing campaigns. Maximize your teaching impact with the “Unit 2 Marketing Campaign Comprehensive Guide,” tailored for educators and students involved in BTEC Level 3 National Extended Diploma in Business. This resource offers a structured approach to learning, applying, and mastering the complexities of developing marketing campaigns. What’s Included: Key Knowledge Section: Begins with detailed theoretical explanations of vital marketing concepts such as the marketing mix (7 Ps), SWOT analysis, PESTLE analysis, and more. Each topic is covered thoroughly to ensure students have a solid grounding in the subject matter. Application Questions: Following the theoretical overview, this section includes practical scenarios and application-based questions. These are designed to challenge students to think critically and apply their knowledge in real-world settings, enhancing their analytical skills. Practice Questions Section: Contains a variety of practice questions that recap and reinforce the knowledge and application sections. This part of the resource is perfect for exam preparation, offering multiple-choice questions, long-answer questions, and scenario-based queries. Separate Model Answers/Mark Scheme Document: Accompanying the guide is a detailed answer key for all sections, providing comprehensive model answers and a marking scheme. This document allows teachers to accurately assess student progress and understanding, offering insights into areas where students may need further guidance or revision. Specifications: The guide is aligned with the BTEC Level 3 National Extended Diploma in Business syllabus, ensuring that it meets educational standards and requirements. Usage: Classroom Instruction: Use the guide to structure lessons or as a reference during lectures. Student Revision: Ideal for student self-study sessions as it includes comprehensive review sections and practice materials. Exam Preparation: Equip students with the tools they need for exam success with targeted practice questions and revision exercises. This resource is an indispensable tool for any business studies teacher aiming to enhance their students’ learning experience and success in marketing-related modules. Ensure your students are well-prepared for their exams with materials that are not only informative but also engaging and applicable to real-world business scenarios.
Unit 2: Developing a Marketing Campaign: Knowledge OrganizerQuick View
zainabbassyed512

Unit 2: Developing a Marketing Campaign: Knowledge Organizer

(0)
The Ultimate BTEC Level 3 Business Revision Resource! Are you preparing for your BTEC Level 3 Business exam? Dive into our comprehensive Knowledge Organizer tailored specifically for Unit 2: Developing a Marketing Campaign. This meticulously crafted resource is designed to boost your understanding and elevate your exam performance through targeted revision. What’s Inside? Detailed Explanations: Understand complex marketing principles with clear, concise explanations. Structured Content: From market research methods to the intricacies of marketing mixes, our resource covers all key areas of the syllabus. Practical Examples: Apply theoretical knowledge with real-world marketing scenarios tailored for a sleeping bag manufacturer. Visual Aids: Engage with well-organized tables and insightful diagrams that simplify learning and revision. Exam Preparation: Master the art of exam strategy with guided advice on tackling typical exam questions. Perfect For: Students preparing for the BTEC Level 3 Business exam. Teachers seeking a comprehensive classroom resource. Tutors needing structured content for effective sessions. Benefits of Our Knowledge Organizer: Boost Exam Confidence: Build your knowledge foundation and approach your exam with confidence. Save Time: Efficiently revise with all your necessary resources in one place. Enhance Understanding: Grasp complex topics easily with our student-friendly formats. Special Features: Up-to-Date Information: Stay current with the latest in marketing practices and case studies. Accessible Format: Available in PDF format for easy access and portability.
MARKET FAILURE – MISALLOCATION OF RESOURCESQuick View
candobetter

MARKET FAILURE – MISALLOCATION OF RESOURCES

(0)
For teaching: MARKET FAILURE – MISALLOCATION OF RESOURCES The lesson objectives are: • market failure as the inability of the market system to allocate resources efficiently. • the costs associated with misallocation of resources. • methods of government intervention to counter misallocation of resources. This lesson uses the topic to focus on long-answer questions from Part B of the exam. A note on this series of resources for Economics GCSE micro – 20 lessons in total: The resources for each lesson will comprise at least: • A detailed PowerPoint presentation • Worksheets for students to make revision notes • Exam questions from past papers linked to the topic. The resources will be more than sufficient for an entire lesson, depending on how much discussion and classroom interaction you like to have of course! They are designed to encourage student interaction. In several cases, the resources will be sufficient for more than one lesson. For instance, more complex topics will have more detailed resources. The resources can be used for any GCSE course, but they are tailored for the AQA 8136 Economics GCSE micro spec. The presentations pose questions and encourage discussion. Many include video clips to support the topic content, or to review/consolidate learning. Most resources include news stories from the media, so that the theory can be contextualised in real life. As a magpie of ideas, sometimes my resources will incorporate ideas that I have gathered over time from various sources, and which I include or adapt if I feel they are the ‘mots justes’ to get concepts across effectively. Occasionally, presentation slides have east London specific images/text. You may choose to replace with others that are more regional to you. The ‘worksheets’ are designed to go with the presentations and together should form useful revision notes for students. The exam questions are from either past AQA exam papers, or past OCR exam papers for Economics GCSE. I really hope you find my resources useful. If so, please be kind and show your appreciation by leaving a review, so that it helps me - and helps others to find quality resources. : ) Thanks!
Principles of Marketing Learning Aim A:  Explore the role of marketing within businessesQuick View
businessteacher1

Principles of Marketing Learning Aim A: Explore the role of marketing within businesses

8 Resources
PowerPoints and Worksheet for Learning Aim A: Explore the role of marketing within businesses For Unit 9 Principles of Marketing - BTEC First Business - Topics covered included: Topic A.1 Principles of marketing ● Definition of marketing ● Why marketing is important to businesses, including how it is used to gain market share, develop brand awareness, encourage customer loyalty ● How businesses use marketing, including: o to understand customer needs o to keep ahead of competitors o to communicate effectively with the public o to increase sales and profitability ● Understand the contribution of marketing to the achievement of corporate objectives ● Understand the use of SMART (specific, measurable, achievable, realistic, timebased) objectives within a marketing plan Topic A.2 What is a market? ● Be able to identify types of market, including Business to Business (B2B) and Business to Consumer (B2C) ● Understand the implications of the market targeted for the type of marketing activity undertaken ● Understand the difference between: o customer and consumer o goods and services markets o capital and consumer goods markets ● Be able to identify and define: o niche and mass markets o market and product orientated businesses ● Understand different types of business model including marketing, sales and advertising ● Understand how orientation of a business affects its choice of marketing, sales or advertising model Topic A.3 Principles of branding ● Understand the importance of branding for a business in creating a distinctive offering for a chosen market ● Understand the different dimensions of a distinctive brand, including the use of logos, colours, symbols, images and celebrity endorsements ● Understand the benefits to a business of building brands, including extensions, value and personalit
Marketing Mix - PlaceQuick View
jonathanremmington1

Marketing Mix - Place

(0)
Included in this presentation: A fun Catchphrase starter activity (my students love this!) A recap activity on cost-based pricing strategies with answers (feel free to remove or skip if you are you to cover this) Notes and examples on the different methods of distribution Notes on the pros and cons of each method of distribution Notes on the importance of selecting the most appropriate method of distribution
LMI Labour Market Information LessonQuick View
Cre8tive_PSHE

LMI Labour Market Information Lesson

(0)
Labour Market Information Lesson… Careers and Financial education Lesson designed by a L6 Qualified Careers Guidance Leader. Editable 17+ slide PowerPoint Lesson. Lesson includes: Lesson Assessment, Student Resources, Signposting to extra support services. Bonus Homework Activity and links to our videos and much more. Careers Learning Outcomes: To understand what Labour Market Information is To understand how Labour Market Information can be used to help us To understand what careers are needed now and in the future. Some Careers and finance linked Key Terms Covered Labour Market Information, Data, Analyse Careers and Finance Assessment Objectives I can describe labour market information. I can give an example of a current UK labour market trend. I understand how LMI can be used to make decisions about my future. ✯✯✯✯✯✯✯✯✯✯✯✯✯✯✯ Each Careers Lesson Pack Contains: 1 Fully Editable PowerPoint (Learning Outcomes, Confidence Checkers, Assessment of Learning, Variety of Tasks, Video Embedded URL Clips, Engaging Premium Quality Slides, Extra Support careers Websites, Challenging & Thoughtful Questioning) Student Worksheet(s) are included with some lessons Homework Activity Assessment Opportunity (Confidence Checker) Teacher Notes (On some slides) Focus on literacy 1 Hours worth of activities - including timings for every activity ✯✯✯✯✯✯✯✯✯✯✯✯✯✯✯ Why not try out some of our other highly rated secondary careers units: ☞ Year 7 Gatsby Benchmark Careers in Context Unit ☞ Year 8 Gatsby Benchmark Careers in Context Unit ☞ Year 9 Gatsby Benchmark Careers in Context Unit ☞ Year 10 Gatsby Benchmark Careers in Context Unit ☞ Year 11 Gatsby Benchmark Careers in Context Unit ☞ Year 12 Gatsby Benchmark Finance & Careers in Context Unit ☞ Year 13 Gatsby Benchmark Finance & Careers in Context Unit Be Ofsted and DfE compliant with our resources! Product Code:1727716141
Marketing Strategy CIE Cambridge InternationalQuick View
UpsideLearning

Marketing Strategy CIE Cambridge International

(0)
8.2 Marketing Strategy - (3 Full Lessons) Leave a review for a FREE single resource This SoW has been meticulously crafted, offering a differentiated and engaging approach that enables efficient progression through content. Built to the highest standards and grounded in current research, the unit incorporates dual coding and retrieval practices at its core. A consistent colour scheme is also utilised to enhance both your delivery and students’ comprehension. 8.2 Marketing Strategy - (3 Full Lessons) 8.2.1 Planning and marketing strategy 8.2.2 Approaches to marketing strategy 8.2.3 Strategies for international marketing By leaving a review of any of our resources, you can claim a FREE single resource from our ever-expanding library. Just send a message to the email above, which is checked daily. upsidelearning1@gmail.com Best FREE Resources (Upside Learning) FREE - Computer Safety - https://www.tes.com/teaching-resource/-13121810 FREE - Coraline Neil Gaiman (Lesson 1) - https://www.tes.com/teaching-resource/resource-13108829 FREE - Gothic Literature (Lesson 1) - https://www.tes.com/teaching-resource/-13109342 FREE - Physics IGCSE (Lesson 1) - https://www.tes.com/teaching-resource/-13118154
The Christmas Market Descriptive WritingQuick View
EngageinEnglish

The Christmas Market Descriptive Writing

(1)
Visually attractive Christmas descriptive writing lesson complete with all resources needed for a fun engaging lesson. Power point includes: * Attractive title page. * Lesson starter – key Christmas market key words word search * Complete lesson objectives and outcomes (WALT and WILF) - with the focus on higher attaining students to use descriptive language for effect and figurative language techniques. * A quick warm-up exercise where students finish off Christmas sentence in descriptive language (see image on the Power Point to support ideas.) * A recap of five language technique prompt. * Short writing activity prompt asking students to describe a vibrant Christmas market. * A review page encouraging some students to read out their written descriptions. * Fantastic “The Christmas Market Bingo” plenary activity with teacher’s caller's card and 30 unique bingo cards (with instructions on how to best play the game included.) * All resources included at the end of the Power Point. If you enjoyed this resource, you will enjoy The Christmas Murder Mystery: https://www.tes.com/teaching-resource/a-christmas-murder-mystery-full-lesson-11179016 (Royalty-free images from Wiki, bingo cards created from myfreebingocards.com.)
Identify & Understanding Customers - MarketingQuick View
Mr_Business

Identify & Understanding Customers - Marketing

(0)
Identify & Understanding Customers This lesson looks at the following learning objectives. To understand the importance of identifying and satisfying customer needs, in order to: provide a product or service that customers will buy increase sales select the correct marketing mix avoid costly mistakes be competitive.
Christmas Market Net Building WorksheetQuick View
rhunt64

Christmas Market Net Building Worksheet

(0)
Pre made net worksheet for students to make and decorate a Christmas Market stall. Print onto brown paper for full effect. Can be used as a mini gift box or tree ornament once made and complete.
MarketingQuick View
magicjohnno

Marketing

(1)
promotion, money, selling, advertising, advertisement An overview of how films are sold to the worldwide consumer. Specifically made for the Action Adventure topic, but easily adaptable. My lesson after this focuses specifically on websites and film poster deconstruction.
Business Studies – Marketing - What is marketing?Quick View
WolseyAcademy

Business Studies – Marketing - What is marketing?

(0)
One lesson from a series of 26 lessons that take teachers and students all the way through the Marketing module of the Business Studies IGCSE. This section includes the role of marketing, the distinctions between niche and mass markets and the techniques of market segmentation. The methods and importance of market research are covered. The central role of the marketing mix, i.e. the four Ps, is made clear. Marketing strategies to influence consumer decisions at home and in new foreign markets are the final topics in this section. Each lesson contains a range of activities, all the content required, case studies to show application of knowledge, all resources needed appear in the one PowerPoint and it includes keyword flash cards for each lesson. They have been used very successfully over a number of years at a top International school. The lessons in the whole series are as follows: What is marketing? Market Changes Market Segments Product and Market Orientation Primary Market Research Secondary Market Research Creating and Presenting Market Research The Market Mix Product Types and Success Product Development Branding Packaging The Product Life Cycle Pricing Types Price Elasticity Advertising Sales Promotion Budgets & Sponsorship Technology & The Marketing Mix Distribution Channels Methods of Distribution Marketing Strategy Marketing and Law International Markets Flashcards and Revision Marketing Mock and Mark Schemes Wolsey Academy, a non-profit resource provider, directs all profits to various charities, including refugee support, youth sports, educational programs, and carbon capture, achieving a carbon-negative status. Explore our site for resources and free history role-playing games loved by students. Thank you for your dedication to teaching and for supporting our mission. #BetterTeachingBetterPlanet We hope it helps.