Refreshed and updated PowerPoint resources aimed at assisting teachers with the delivery of the WJEC/Eduqas A-level Business specification. These slides are designed to support the delivery of the Component One topic of marketing & the marketing mix. They explain the purpose and importance of marketing to a business and then consider what is meant by market orientation, product orientation and asset-led marketing. The slides contain the Quick Fire Five questions and also a practice essay (both with solutions).
**GCSE Business 9-1 Student 13 page PDF - Work Booklet ** BUS/C8/WB/10 Business GCSE 9-1 (Triple Focus for Booklet: Market Mix, Role of Marketing, Market Segmentation, Market Research)
GCSE Business GCSE(9-1)
12 PAGE study work booklet of classroom-ready activities, exam practice, cre8tive activities that will enthuse and engage students, and ensure they get the most from their Business GCSE
This booklet has been created by a dedicated business studies specialist ‘Faculty Leader’ and is matched against the new curriculum specifications set by the exam board. It can be used to revise this topic, through a range of stimulating exercises, encouraging discussion and liven up lessons through structured engagement between students. (All paid for Booklets come in editable versions as well as PDF)
This 13 Page Work Booklet Contains:
o Marketing Revision Rubix Cube Activity 3 x3 (Higher Ability
o Marketing Revision Rubix Cube Activity 2 x2 (Lower Ability
o Diamond Nine Sorting Activities templates
o Debating issues related to the 4 P’s
o 2 x 9 Mark Questions and 1 x 6 Mark Questions Exam Practice
o Creating a plan for Market Research , Address a gap in the market campaign,
Creating new revision materials to test a peer
o Materials, Digital learning opportunities.
o Minimal preparation required – Just print and go!
Business GCSE Objectives:
A01- Demonstrate knowledge and understanding of business concepts and issues
A02 - Apply knowledge and understanding of business concepts and issues to a variety of contexts
A03- Analyse and evaluate business information and issues to demonstrate understanding of business activity, make judgments and draw conclusions
BUS/C8/WB/10
Here are some of our other popular business and economics resources:
Business Studies Christmas Quiz
Careers and Business Studies Quiz
A Level Business Revision Bundle
GCSE Business Revision Bundle
The Big Brexit Quiz
Exploring FairTrade and Business
The Role and Purpose of Marketing & Market Research
Break Even Analysis , Cash Flow , Revenue and Profit
PowerPoints and Worksheet for Learning Aim A: Explore the role of marketing within businesses
For Unit 9 Principles of Marketing - BTEC First Business -
Topics covered included:
Topic A.1 Principles of marketing
● Definition of marketing
● Why marketing is important to businesses, including how it is used to gain market
share, develop brand awareness, encourage customer loyalty
● How businesses use marketing, including:
o to understand customer needs
o to keep ahead of competitors
o to communicate effectively with the public
o to increase sales and profitability
● Understand the contribution of marketing to the achievement of corporate objectives
● Understand the use of SMART (specific, measurable, achievable, realistic, timebased) objectives within a marketing plan
Topic A.2 What is a market?
● Be able to identify types of market, including Business to Business (B2B) and
Business to Consumer (B2C)
● Understand the implications of the market targeted for the type of marketing activity
undertaken
● Understand the difference between:
o customer and consumer
o goods and services markets
o capital and consumer goods markets
● Be able to identify and define:
o niche and mass markets
o market and product orientated businesses
● Understand different types of business model including marketing, sales and
advertising
● Understand how orientation of a business affects its choice of marketing, sales or
advertising model
Topic A.3 Principles of branding
● Understand the importance of branding for a business in creating a distinctive
offering for a chosen market
● Understand the different dimensions of a distinctive brand, including the use of logos,
colours, symbols, images and celebrity endorsements
● Understand the benefits to a business of building brands, including extensions, value
and personalit
this resource is aimed at re-enforcing the topic segmentation.
students are to segment the car market by researching a range of cars and deciding who that car is targeting.
tailored with the EDEXCEL spec in mind but can be altered to suit others.
Thanks
just added new quick activity resource - 5 quick questions that can be used as a starter or a plenary
45 slides worth of analysis and exploration of Goblin Market. This is designed to meet the requirement of the Edexcel A level course, but can be used for any spec.
Detailed context for this period in her life is provided as well as further context around the inspiration for the poem.
Introductory tasks are given on initial interpretations of the poem and then discussion and interpretation points are worked into points throughout the poem.
Summative and essay tasks are given at the end.
Slides exploring a number of key interpretations are given.
I have also included an essay looking at some issue of Freudian-psychoanalytical and Marxist-Feminist interpretations.
Slides are linked to the rest of my collection of Rossetti for Edexcel.
This detailed and engaging lesson covers the key theory behind Market Structures. This includes the different market structures, perfect competition, competitive markers, oligopolies and monopolies. The lesson looks at the pros and cons of each structure and many examples. The lesson includes a group task to consolidate learning. The lesson includes many tasks, videos and activities throughout.
Main Aim:
Students will understand market structures – including competitive markets, oligopolies and monopolies. The condition, pros and cons of each market structure are covered. The lesson includes many videos, tasks and examples.
Refreshed and updated PowerPoint resources aimed at assisting teachers with the delivery of the WJEC/Eduqas A-level Business specification. These slides are designed to support the delivery of the Component One topic of the marketing mix and the product. They explain what is meant by product, product portfolio, brand, USPs and differentiation before evaluating the importance of having the right product for a firm and their stakeholders. The slides analyse the role of the product life cycle and the Boston matrix and evaluate the impact of extension strategies on a business and how the Boston matrix can be used in the management of a firm's product portfolio. The slides contain the Quick Fire Five questions and also a practice essay (all with suggested solutions).
A level economics PowerPoint slides covering all of the following:
Market structures, including oligopoly and monopolistic competition
Efficiency of each market structure.
The objectives of firms
Perfect competition in long run and short run
Monopoly and monopoly power
Kinked Demand
Static, dynamic, allocative and productive efficiency
Price discrimination
Consumer and producer surplus
Contestable and non-contestable markets
Resource Description:
Elevate your Business Studies teaching with the “Unit 2 Marketing Campaign Comprehensive Guide”! Designed specifically for BTEC Level 3 National Extended Diploma, this guide provides all the essentials to master marketing campaigns.
Maximize your teaching impact with the “Unit 2 Marketing Campaign Comprehensive Guide,” tailored for educators and students involved in BTEC Level 3 National Extended Diploma in Business. This resource offers a structured approach to learning, applying, and mastering the complexities of developing marketing campaigns.
What’s Included:
Key Knowledge Section: Begins with detailed theoretical explanations of vital marketing concepts such as the marketing mix (7 Ps), SWOT analysis, PESTLE analysis, and more. Each topic is covered thoroughly to ensure students have a solid grounding in the subject matter.
Application Questions: Following the theoretical overview, this section includes practical scenarios and application-based questions. These are designed to challenge students to think critically and apply their knowledge in real-world settings, enhancing their analytical skills.
Practice Questions Section: Contains a variety of practice questions that recap and reinforce the knowledge and application sections. This part of the resource is perfect for exam preparation, offering multiple-choice questions, long-answer questions, and scenario-based queries.
Separate Model Answers/Mark Scheme Document: Accompanying the guide is a detailed answer key for all sections, providing comprehensive model answers and a marking scheme. This document allows teachers to accurately assess student progress and understanding, offering insights into areas where students may need further guidance or revision.
Specifications:
The guide is aligned with the BTEC Level 3 National Extended Diploma in Business syllabus, ensuring that it meets educational standards and requirements.
Usage:
Classroom Instruction: Use the guide to structure lessons or as a reference during lectures.
Student Revision: Ideal for student self-study sessions as it includes comprehensive review sections and practice materials.
Exam Preparation: Equip students with the tools they need for exam success with targeted practice questions and revision exercises.
This resource is an indispensable tool for any business studies teacher aiming to enhance their students’ learning experience and success in marketing-related modules. Ensure your students are well-prepared for their exams with materials that are not only informative but also engaging and applicable to real-world business scenarios.
This DT Cover worksheet has been primarily designed for KS3 students, as part of a cover lesson. It focuses on The influence of Branding and Marketing; and provides them with four tasks.
Students are asked to complete sentences relating to branding and marketing. They are then asked to analyse an example app/app icon branding - along with answering two marketing question. Next students are provided with a well known drinks can and asked to sketch their own word/s using the iconic drink typography. Lastly students are tasked to brand a child’s banking app.
This worksheet is tried and tested, with excellent feedback and engagement…and a happy cover teacher. All of the answers are included to encourage self marking in the lesson too!
You may also find useful DT, Food or Art resource in my shop. Happy viewing.
Mrs B’s Shop - DT, Food and Art Resources
A range of materials aimed at supporting teachers of the AQA A Level in Business and modified to reflect the 2023 changes. This presentation is designed to cover the topic of using the marketing mix. The presentation considers the elements of the marketing mix (7Ps), the influences on elements of the 7Ps, the differences between consumer and industrial markets, the implications of the product life cycle and the Boston Matrix in marketing decisions, the influences on pricing decisions, analysing the promotional mix, branding (including social media and viral marketing), distribution decisions, analysis of people, process and the physical environment, the importance of an integrated marketing mix and finally the value of digital marketing and e-commerce. The pack contains the Quick Fire Five knowledge questions, a short objective test and an essay question all complete with suggested answers. This pack also includes a FREE copy of the student revision notes for this section of the course.
Comprehensive lesson containing a full presentation and worksheet.
Model answers for the worksheet included
The lesson outlines all the specification points of Government intervention in markets within the A level Edexcel Economics course (useful for other exam boards too)
This lesson teaches the following content:
Purpose of intervention with reference to market failure and using diagrams in various contexts:
o indirect taxation (ad valorem and specific)
o subsidies
o maximum and minimum prices
Other methods of government intervention:
o trade pollution permits
o state provision of public goods
o provision of information
o regulation
Click on the links below to check out some of our FREE resources:
Free Worksheets:
Introduction to Economics Worksheet
The Economic Problem Worksheet
Production Possibility Frontiers Worksheet
Specialisation & the Division of Labour Worksheet
Types of Economy Worksheet
Price Determination Worksheet
National Income Worksheet
Free Lessons:
Introduction to Economics Lesson
The Economic Problem Lesson
Production Possibility Frontiers Lesson
Specialisation & the Division of Labour Lesson
Types of Economy Lesson
Price Determination Lesson
National Income Lesson
We appreciate your feedback! If you found this resource helpful, please leave a review — it helps us continue creating high-quality materials. For questions, contact resourcifyeducation@gmail.com
This is a whole lesson on The Stock Market (GAME). This is the fourth lesson on a large series of lessons on banking and the economics of finance at a macro level. This lesson looks at all the jargon or keywords of the stock market to begin to understand what it all means. However, the lesson is mainly built around the main activity, which is a stock market fantasy share game. The lesson comes with rules and instructions as well as an Excel spreadsheet all set up with applicable formulas to manage it. You can continue the fantasy share game for the rest or for as long as you the teacher like. The pupils LOVE IT! This lesson is ready to go, with no prep required. It is also great for home learning. 15-slide presentation + resources.
The lesson includes:
Starter
Learning Objectives (differentiated)
Keywords (student handout)
2 Handouts (to support pupils notes on stock market keywords and jargon)
MAIN GAME ACTIVITY (become Warren Buffets)
Key Questions
Worksheet (with answers) - ideal for homework
Plenary
ALL LESSONS for teaching all the different topics of the economic syllabus are available as one BIG BUNDLE in the link below:
Economics: ALL LESSONS
ALSO:
Please provide a RATING with written feedback
Please email outstandingresourceshelp@gmail.com if there are any issues and we will respond within 24 hours
Lessons are flat-packed (limited editing) for copyright purposes
Thank you in advance for your support, purchase and feedback
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Comprehensive lesson containing a full presentation and worksheet.
(includes model answers)
The lesson outlines all the specification points of Market Segmentation within the GCSE (9-1) Edexcel Business Studies course (useful for other exam boards too)
This lesson teaches the following content:
How businesses use market segmentation to target customers:
● identifying market segments: location, demographics, lifestyle, income, age
● market mapping to identify a gap in the market and the competition.
Click on the links below to check out some of our FREE GCSE (9-1) Business lessons and Worksheets to get a flavour of what this resource entails:
Dynamic Nature of Business Lesson
Market Research Lesson
Dynamic Nature of Business Worksheet
We appreciate your feedback! If you found this resource helpful, please leave a review — it helps us continue creating high-quality materials. For questions, contact resourcifyeducation@gmail.com
Labour Market Information Lesson… Careers and Financial education Lesson designed by a L6 Qualified Careers Guidance Leader. Editable 17+ slide PowerPoint Lesson. Lesson includes: Lesson Assessment, Student Resources, Signposting to extra support services. Bonus Homework Activity and links to our videos and much more.
Careers Learning Outcomes:
To understand what Labour Market Information is
To understand how Labour Market Information can be used to help us
To understand what careers are needed now and in the future.
Some Careers and finance linked Key Terms Covered
Labour Market Information, Data, Analyse
Careers and Finance Assessment Objectives
I can describe labour market information.
I can give an example of a current UK labour market trend.
I understand how LMI can be used to make decisions about my future.
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Each Careers Lesson Pack Contains:
1 Fully Editable PowerPoint (Learning Outcomes, Confidence Checkers, Assessment of Learning, Variety of Tasks, Video Embedded URL Clips, Engaging Premium Quality Slides, Extra Support careers Websites, Challenging & Thoughtful Questioning)
Student Worksheet(s) are included with some lessons
Homework Activity
Assessment Opportunity (Confidence Checker)
Teacher Notes (On some slides)
Focus on literacy
1 Hours worth of activities - including timings for every activity
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Why not try out some of our other highly rated secondary careers units:
☞ Year 7 Gatsby Benchmark Careers in Context Unit
☞ Year 8 Gatsby Benchmark Careers in Context Unit
☞ Year 9 Gatsby Benchmark Careers in Context Unit
☞ Year 10 Gatsby Benchmark Careers in Context Unit
☞ Year 11 Gatsby Benchmark Careers in Context Unit
☞ Year 12 Gatsby Benchmark Finance & Careers in Context Unit
☞ Year 13 Gatsby Benchmark Finance & Careers in Context Unit
Be Ofsted and DfE compliant with our resources!
Product Code:1727716141
A new series of resources aimed at assisting teachers with the delivery of the Edexcel A Level Business specification. This resource specifically looks at topic 4.3.1.Marketing. It considers the issues of global marketing strategies; glocalisation; ethnocentric marketing; polycentric marketing; geocentric marketing and adjustments to the Marketing Mix and Ansoff’s Matrix to meet the demands of global markets. The slides contain several activities with suggested answers including the Quick Fire Five and a 10 mark practice question. The clear and well-presented nature of the slides are aimed at helping students to understand the topics with each topic analysed to provide a balanced assessment of the theory.
IGCSE Business Edexcel Theme 4 - Marketing
This bundle includes Lessons for all topics in IGCSE/GCSE Business studies.
Theme 4; Marketing. Includes Lesson power points, resources, multiple choice quizzes, AfL throughout, printable resources, case studies and much more!! All tasks are differentiated and very student-led. Additional planning will not be required.
promotion, money, selling, advertising, advertisement
An overview of how films are sold to the worldwide consumer. Specifically made for the Action Adventure topic, but easily adaptable. My lesson after this focuses specifically on websites and film poster deconstruction.
A lesson which investigates the topic of Market Mapping / Market positioning. The lesson allows students to attempt examples, which can be blown into A3 and done in pairs or individually.
It has the outcomes on every slide and breaks down what Market mapping is, after allowing students to discover it for themselves.
It has the option and to allow students to create their own, with a variety of axis examples to broaden their ideas.