A project to consolidate the learning of Market Research and Customer Needs in unit 1.2 of Edexcel Business Studies (9-1).
The task is set around a Samsung Brief where students must research a new phone idea and then pitch their idea to the rest of the class.
The resource contains a teacher powerpoint to guide students plus a student workbook. We share this as a Google Slide, and students work collaboratively in pairs. There is also a marking sheet for teachers to use to feedback to students.