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Qualitative research - its nature and approaches

Qualitative research - its nature and approaches

Qualitative research - its nature and approaches is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Explain the difference between qualitative and quantitative research in terms of the objectives, sampling, data collection and analysis, and outcomes; •Describe why qualitative research is used in marketing research; •Understand the nature and application of ethnographic approcahes; •Understand how qualitative researchers develop knowledge through a grounded theory approaches; •Describe focus groups in detail, with an emphasis on planning and conducting focus groups; •Describe in-depth interview techniques in detail, citing their advantages, disadvantages and applications; •Describe the stages involved in analysing qualitative data. In the attached file, you will find: • 1 Qualitative research - its nature and approaches lecture power point presentation • 1 Tutorial Plan with several activities • 5 Case Studies This lecture is covered by bachelor students. Once purchased please leave comment.
galkin_pavel07
Secondary data collection and analysis

Secondary data collection and analysis

Secondary data collection and analysis is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Define the nature and scope of secondary data and distinguish secondary data from primary data; •Analyze the advantages and disadvantages of secondary data and their uses in the various steps of the marketing research process; •Describe in detail the different sources of secondary data, focusing upon external sources in the form of published materials and syndicated services; •Explain the need to use multiple sources of secondary data; •Understand the challenges of using secondary data in international marketing research; •Describe the nature and purpose of researchers utilizing internal sources of secondary data; •Understand how web analytics can capture and model customer data and thus support marketing. In the attached file, you will find: • 1 Secondary data collection and analysis lecture power point presentation • 1 Tutorial Plan with several activities This lecture is covered by bachelor students. Once purchased please leave comment.
galkin_pavel07
Research design formulation

Research design formulation

Research design formulation is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Define research design, classify various research designs, and explain the differences between exploratory and conclusive research designs; •Compare and contrast the basic research designs: exploratory, descriptive and causal; •Understand how the participants may affect research design choices; •Describe the major sources of errors in research design, including random sampling error and the various sources of non-sampling error; In the attached file, you will find: • 1 Research design formulation lecture power point presentation • 1 Tutorial Plan with several activities This lecture is covered by bachelor students. Once purchased please leave comment.
galkin_pavel07
MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH

MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH

MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: •Understand the importance of, and the process used in, defining marketing research problems; •Describe the tasks involved in problem definitions; •Discuss in detail the nature and various components of a research brief and a research proposal; •Discuss the environmental factors affecting the definition of the research problem; •Clarify the distinction between the marketing decision problem and the marketing research problem; •Understand the role of theory in the development and execution of applied marketing research; •Understand the ethical issues and conflicts that arise in defining the problem and developing a research approach; In the attached file, you will find: • 1 MARKETING RESEARCH PROBLEM AND RESEARCH APPROACH lecture power point presentation • 1 Tutorial Plan • 4 Case Studies This lecture is covered by bachelor students. Once purchased please leave comment.
galkin_pavel07
Introduction to marketing research

Introduction to marketing research

Introduction to marketing research is one of the lecture which is cowered during marketing research module. The agenda for this lecture is: • understand the nature and scope of marketing research; • understand its role in the design and implementation of successful marketing decision; • describe a conceptual framework for conducting marketing research as well as the steps of the marketing research process; • distinguish between problem identification and problem-solving marketing research; • appreciate the relative values and importance of marketing research in regions and countries throughout the world; In the attached file, you will find: • 1 introduction to marketing research lecture power point presentation • 1 Tutorial Plan with 7 different activities for students • Several Case Studies This lecture is covered by bachelor students. Once purchased please leave comment.
galkin_pavel07
Risk and Reward

Risk and Reward

Essential for the active lesson for risk. Learn from case studies including Richard Branson, Pepsi, a skateboarder who gained reward for the risk and many, many more. The pack includes a comprehensive worksheet and this should provide you with at least two lessons of materials.
sstrowger
Adaption and Innovation

Adaption and Innovation

Dyson, the Amazon Echo and Darwin...all interlinked by innovation or adaption. This lesson gives students the chance to look into the industry masters of innovation. Starting with a picture wall to raise interest, the lesson moves to the classic master of design, James Dyson. From innovation to adaption, we have a look at the development of the speaker into the world of smart technology, finishing with a chance to reinvent the crisp. Group activities and differentiated worksheets allow for all to access the resource with stretch activities for those who need that little bit more.
sstrowger
Sources of Finance

Sources of Finance

Hate teaching sources of finance? This resource is for you! Using a healthy mix of activities, videos and case studies to keep your students moving through the lesson whilst learning exam techniques including focusing on calculation frameworks, word jumbles and progression with regard to explaining benefits of certain types of finance. There are stretch tasks attached and differentiation provided. I have created a full examination paper for use at the end of the unit which should provide you with unseen materials.
sstrowger
AQA GCSE Business (9-1) 1.6 Business Planning Learning Mat / Revision

AQA GCSE Business (9-1) 1.6 Business Planning Learning Mat / Revision

This is a two-sided learning mat that can be used for consolidation and/or revision purposes. It covers business planning. It includes recap activities to demonstrate knowledge and understanding, keywords with room for definitions, plus a 'what you need to know' section. Each of these activities asks students to RAG rate their confidence. The learning mat is best printed A3 size but it also works A4 size (just less room to write!).
aball
Cost of Christmas

Cost of Christmas

Maths based Christmas activity. 3 levels of differentiation with the ability to change it further by altering the spreadsheet, all parts of the spreadsheet linked, with answers Activity includes number based tasks, multiplication, addition, subtraction and percentages. 12 days of Christmas song. Xmas activity
Arran92
AQA GCSE Business (9-1) 1.5 Location - Assessment

AQA GCSE Business (9-1) 1.5 Location - Assessment

This resource can be used as an assessment for the end of 1.5 Location. It includes a range of questions (some case study based) covering short-answer and longer-answer questions (up to 9 marks). A mark scheme is included.
aball