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Michael Cawdrey's Shop

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I provide resources ranging from full lessons to assignment briefs for GCSE and BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.

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I provide resources ranging from full lessons to assignment briefs for GCSE and BTEC Business Studies alongside GCSE Computing. I currently work as a Further Education Business Lecturer, Standards Verifier and Examiner for a large awarding body.
BTEC Level 3 Business - Unit 8 Recruitment and Selection: A.3 Ethics in Recruitment
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business - Unit 8 Recruitment and Selection: A.3 Ethics in Recruitment

(0)
This full lesson, with accompanying tasks, fully covers Ethics in recruitment (A3). Topics covered include; What is ethics? Honest advertisement Confidentiality Fair questioning Fair selection criteria Disclosure if working with family/friends Equal opportunities legislation Right-to-work legislation The lesson contains links to relevant media including news articles and videos. Several tasks are included to keep learners engaged.
BTEC Level 3 Business Unit 17: Digital Marketing - A1 Digital Marketing in the Marketing Function
MichaelCawdreyBusinessMichaelCawdreyBusiness

BTEC Level 3 Business Unit 17: Digital Marketing - A1 Digital Marketing in the Marketing Function

(1)
This full lesson covers A1 of Unit 17: Digital Marketing. Areas covered include; What is digital marketing? Digital marketing and objectives Digital marketing as an extension of the marketing/promotional mix Current trends in digital marketing Targeting specific market segments Development of customer databases Lead generation The lesson contains several tasks and links to external media to engage learners and to bring theory to life.